Although technology has evolved a lot in the past few years, newspaper advertising is still considered as the most trusted medium. However, the approach of reading a newspaper varies from print to digital.
Even today print remains the most popular format where more than 250 million adults prefer to read a newspaper print every month. With this wide range of audience, newspaper advertising still remains to be one of the popular forms to reach and engage customers.
This blog lays out the benefits of newspaper advertising and why you shouldn’t overlook the newspaper advertisements in India.
1. For Better Flexibility
In contrast to other modes of advertising, newspapers offer better flexibility and unlimited possibilities to be creative. The bonus point of employing newspaper advertising is you get the whole page to promote your product. Space usage is totally according to your budget, either opt for a tiny box or multiple ads on the page. The choice is yours.
2. For Cost-Effectiveness
Newspaper advertising has always been an economical option if compared to radios, televisions or any other online platform. Taking the coverage and audience in the account, it has the lowest cost per reader. Rest it depends upon the display advertisement cost and the space you need to publish your content.
3. For Better-Engagement
It is a well-proven fact that newspapers have better readership percentages and people are more likely to engage with them in print or digital. Research says 8/10 readers trust the ad more than a personal recommendation and take action.
4. To Reach Wider Audience
Newspapers have been circulated almost in all the localities, regions, states or national markets. According to a recent study, Newspaper readership has jumped to 450 million in India since 2018. However, you can assume the number of people you can influence with your advertisement.
5. For Quick Response
Newspapers are the ultimate transporters who carry the current news to the whole nation. Newspaper ad agencies are smart enough that publish the content in a way that creates urgency and make them reach the audience when they are in a cheering and fresh mood.
6. For Better Targeting
One of the valuable benefits of newspaper advertising is that it offers a plethora of options to target the particular audience regardless of the location, zoning area, particular group or behavior target. Newspaper advertising offers a huge range of products to influence the audience.
7. For More Convenience
Usually, newspaper agencies give their users an array of platforms to figure out how the news and the advertising content should be received. Users rank a quality valued on the capability to read newspapers in a way that is the most convenient and appropriate relying upon the time and place.
8. For Frequent Reminders
Newspapers are a great source to remind readers about your product. As the medium is quite pocket-friendly, you can even publish your ad regularly or frequently. Matrimonial Classified rates, Job classified rates or other prices vary according to the type of advertisement.
9. For Positive Impact
Majority of the newspaper readers are dependent upon the newspaper to get the latest information about shopping, products or gadgets in the market. They have a positive impact on the users because they are considered to be the most trusted medium and it is presumed that print media never publish something without getting into the facts.
10. To Create a Positive Relationship
Newspaper ad agencies work really hard to help you reach the news and create a positive relationship with society. Members of the community always trust you to give you accurate information about the product and service so that your content can be appreciated by the rest of the world.