Print media advertising is a form or structure of advertising that makes use of physically or objectively printed media, being magazines and newspapers, to reach consumers, customers, and business prospects. Advertisers also believe in using digital media, essentially banner ads, mobile advertising, and advertising in social media, to gain a similar target audience. The abundance of digital media has led to toppling or downfall in traditional print media’s advertisement expenditure, but the print isn’t dead.
Some kinds of print media vehicles are
Newspapers & Weeklies
Advertisers can choose from an enormous range of distinct kinds of newspapers, that include local, regional or national titles published in daily, evening, weekly, or Sunday editions. Newspapers cater to divergent readerships with a mixture of content, often counting sports, entertainment, fashion, business and politics in addition to local, national or world news. Potential Advertisers or customers can buy divergent sizes of advertising space, from small classified ads with text only, to display ads promoting text, photographs, illustrations and graphics in sizes up to a full page.
Consumer & Trade Magazines
Magazines offer advertisers a lot of flexibility due to extensive choices of readership and frequency. majority of business and trade magazines come up with coverage of cross-industry topics, such as human resources some cover specific industries, such as finance or electronics. while still others pay attention on job-specific areas, such as publications for executives, engineers or marketing professionals. Consumer magazines cover an enormous range of interests that includes sport, hobbies, fashion, health, current affairs and local topics.
Billboards and Posters
Advertising on billboards and posters gives advertisers the chance to reach potential customers on the move. Posters or billboards in train stations, airports or busy city centers have the probability to reach large groups of consumers. posters or billboards in malls, for example, helps advertisers reach consumers close to the point of purchase.
Direct Mail: Letters and Postcards
Advertisers use direct mail to reach minor target audiences or selected prospects. Direct mail often takes the form of a letter or flyer sent via the postal service. Advertisers can compose their own list of customers and prospective clients for mailing, or rent a mailing list from a specialist firm.
5 Reasons Why Print Advertising Works
1. Better memory
Reading on paper is slower and deeper, which means the reader recalls the content better afterward, whereas reading on screen is faster. The length of the text is a very principal factor. If a text is too long, people often choose a printed version which is quite serene to read more carefully. this is one of the reasons or basis that schools and educational institutions are still using textbooks far more often than tablets or other digital devices.
2. Better focus, less distraction
When reading on paper the reader is more engrossed in their attention, less distracted and feels less anxious related to multitasking. Just think of all the pop-ups, notifications and other distractions or diversions that you come across while reading on your smartphone, tablet, or laptop.
3. Long-term memory
Paper-based reading is widely linked or associated with better transmission to long-term memory and clearer understanding.
4. Multi-sensory experience
The comprehension and memory are augmented by the multi-sensory experience of touching the paper and turning the pages while reading printed content. And who does not love the smell or fragrance of a freshly printed magazine?
5. Neural activity
In the case of advertising, print advertising activates neural activity which is linked with desirability and reward, which makes the reader feel or perceive good. make sure you create a need that the consumer can satisfy, such as the need for more information or the need to make a purchase. helping the consumer Satisfy that need will make him or she feel better due to the dopamine released in the brain.