The first record of print news is dated back to 1605 in Strasbourg. Since then, the word of print has spread across the world and has also become critical to global society. You would find every city, regardless of its size depends on newspapers as part of its critical information infrastructure. Despite the onset of digital news distribution, Print media is still one of the most trusted sources of news distribution. This is why you would also find newspapers to be a primary tool for government outreach and notifications as well.
With its wide acceptance and readership across the world, it’s an ideal platform to advertise on. But if you need more reasons to start Newspaper Advertising. Here are 5 reasons why.
Newspaper Advertising has a better reach
Newspapers have the most reliable reach out of every other platform. Other platforms usually use guesstimates and fuzzy logic to justify their reach. Print media however use the distribution of tangible assets (Newspapers) to determine their readership numbers. This way, you get a better projection of your audience who voluntarily view your ad listings through physical action.
Newspapers offer better targeting
With an effective reach, Newspapers also offer effective targeting. You can choose print publications based on their audience’s preferred Geography, Language, and projected income group. A good Newspaper advertising agency can help you identify the best newspaper and region to promote your products and services.
Newspaper Print Ads are more flexible
You don’t have to fit within a given mould whenever you’re going for Print advertising. Newspapers offer you a blank canvas where you have the luxury to decide the kind and size of the ad that you want to publish. This is the same when you wish to decide which page you want to publish on.
Newspaper Advertising is more affordable
With flexibility, you also get the option of affordability. Newspapers have an excellent ‘Pay for what you use model’ when it comes to advertising space usage. This way, you don’t have to pay for complete blocks of spaces that you don’t need. The Creative team from a good Advertising Agency will help you make the most out of any Ad space.
Newspaper Ads add to your credibility
The digital space is currently plagued by Spam & Phishing ads. Entering that mix could hinder your brand’s reputation. Whereas Print Newspapers offer a certain degree of credibility to your products and services.
If you want to see your ad avail such benefits through newspaper advertising, reach out to Ritz Media World. The most trusted Advertising Agency in Delhi & NCR.
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