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5 Factors that influence the cost of newspaper print Advertising

There are multiple avenues that you can utilize a wide range of platforms to advertise your business to your target audience. But, the most relevant medium for any business that wants to establish credibility is Newspaper Print Advertising.

There are multiple avenues that you can utilize a wide range of platforms to advertise your business to your target audience. But, the most relevant medium for any business that wants to establish credibility is Newspaper Print Advertising.

This sometimes leads to the misinterpretation that Newspaper Advertising may be too expensive to cater to medium and small businesses. But in reality, Print advertising is generally very affordable.

The overall cost of your Print Advertising Campaign can depend on multiple factors. It is the collective contribution of these elements that determines the overall cost of your advertising campaign.

 

1. Print Publication

Print Publication - Rmw

The print publication that you choose to publish your Ads is the first factor for the cost of advertising. It’s a basic fact that the newspapers with higher circulation in a given area would have a higher cost on advertising options.

NOTE: Each print publication usually has its target audience or readership preference. So while planning your ad. Your Advertising Agency will help you find the publication that can reach your target audience most effectively.

2. Ad Placement

Ad Placement on front & back side of newspaper - Rmw

Ad placement will most definitely have a considerable effect on your print advertising cost. Front-page ads cost more to your than pages closer to the back of the newspaper.

NOTE: If you can identify the section of the newspaper that has more relevance to your products or services, you can advertise directly on the said page and save costs in the same process.

For Example: If your services are based in the education sector, you can publish your Ads in the education section which is generally at the latter stage in the newspaper. This will save you cost and will still be highly relevant to your target audience that focuses only on the education section.

3. Types of Ads

Types of Newspaper Ads - Rmw

The type of ads that you’re utilizing to feature your business will also influence your Newspaper Print Advertising cost. A classified Ad is usually the most affordable form of print advertising. Whereas an editorial will be one of the most expensive.

NOTE: The type of audience that you’re targeting is always the key influencer of this decision. If your audience is more towards the intellectual side, they are more likely to read through the editorial ad.

4. Ad Size

Newspaper Ad Sizes - Rmw

This makes newspaper advertising one of the most cost-effective forms of advertising, you pay for only what you use. Certain sections are pre-defined, but mostly print your advertising Agency can help you optimize your cost of advertising.

NOTE: If you’re not going for the pre-defined price slab, you can change the size and dimensions of your ad by the factor of a square centimetre.

5. Frequency of Advertising

Frequency of Advertising - Rmw

So far, we have been discussing the key cost features that build a single ad. But now to find the true cost of your campaign. The total cost of your campaign would be the total cost of a single ad based on the points discussed previously, multiplied by the number of times you run your ad is run throughout the campaign.

When you advertise with Ritz Media World, You are advertising with an agency that holds decades of experience in Advertising with newspapers across the nation.  This enables us to optimize the cost and effectiveness of your campaign through a well-thought-out media planning strategy.

Ritz Media World was also recently awarded as ‘The Most Trusted Advertising Agency In Delhi NCR’.

You can call us, Write to us, or just drop us a message on our contact us page.

Happy Advertising!

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Advertising on Radio - Rmw

We’re always learning and growing with time. Our blog is a repository of what we’ve learned as advertisers over the last 14 years. This will help you make better decisions while advertising.

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