Yes, digital advertising is taking over the world, but Print media advertising is still in the game and hasn’t lost its effectiveness yet. Print media refers to the oldest form of advertising that captures the attention of the reader. This advertising is done by using different print media channels including newspapers, direct mail, magazines, brochures, and billboards.
The rise of technology has undoubtedly transformed the world of print media advertising. With so many digital avenues out there, there are now endless ways for brands to tell their stories. But with this digital shift, can we say that print advertising is dead? Surprisingly, the answer to this is no. With the right strategy, a combination of print and digital advertisement can be the most effective marketing campaign.
Here are some reasons that will convince you of the unbeatable power of print advertisements –
1. Advertising in newspapers makes online advertising four times more effective -
The benefits of print advertising can be even more far-reaching when coupled with online advertising. It’s a fact that print advertising alone can be extremely effective in raising awareness and engaging customers, but by advertising online as well, you can target people more specifically by age, gender, and interests, for example, in order to reach your ideal customers.
2. Print Builds Trust -
Many consumers are wary and skeptical of fake advertisements and misleading marketing campaigns online. Because of this questionable reputation, many people lean towards print advertisements as a more trustworthy marketing information source than digital.
Print advertising has a straightforward method of promoting products and services. They don’t incorporate questionable pop-up screens that often happen with digital advertising. Thus, Newspapers like the TIMES OF INDIA, HINDUSTAN TIMES, DAINIK JAGRAN, and AMAR UJALA have a more credible reputation that establishes trust among prospective customers.
3. It Bridges the Gap between the Online and Offline World -
As surprising as it may be, some people don’t use the Internet and are detached from technology. It seems impossible today, but it still holds for many, especially older people. While these people do not have a digital footprint, they are still consumers that you need to reach out to. Otherwise, you could be missing out on a great number of potential customers.
4. 61% of customers trust advertisements in newspapers compared to just 42% who trust online advertising -
Getting found in print can be seen as a safer and more credible way of being discovered by potential customers. Pop-up ads and viruses can make people more cautious of online ads, whereas print adverts help to instill trust and familiarity within a paper that is widely recognized in the local community.
5. People are 70% more likely to remember businesses seen in print compared to online -
This is a great statistic to show the power of engagement that print advertising brings. When reading a newspaper, people are investing their time and are much more focused on the content itself. There are fewer distractions so making sure your business is seen in your local paper is a great way to raise awareness of what you do, and more importantly, be remembered so that when someone needs a product or service you can offer, you become their first choice.
Ritz media World is an award-winning print advertisement company in Delhi NCR that offers an all-encompassing set of advertising solutions that ensures your brand’s growth. This is why Ritz Media World was awarded ‘The Most Trusted Advertising Agency in Delhi/NCR’ by The Economic Times.
Reach out to us for a free consultation or follow our social media for the latest advertising updates.