For almost all of us, 2022 was going to be a year where we focus on clawing back what we had lost through the pandemic. But the whole world sprang into action with a rejuvenated sense of life and purpose. The overall economy made great leaps forward and so did we as advertisers. Thanks to this unexpected resurgence of consumer strength, the Advertising industry has been able to adapt and evolve to suit the consumer mindset.
We get to see how the consumer reacts and responds to every form of advertising. So, based on our findings, there are our expectations from advertising in 2023.
An unprecedented number of people have access to smartphones and high-speed internet. This has caused a major shift towards Digital Advertising. However, the sudden influx of advertisers has not given the government or the platform owners enough time to regulate these ads. So if your goal is to maximize reach at the lowest cost. Digital advertising could be the platform for you.
Direct engagement is back on the menu. More people are going out than ever before. This brings Events Advertising back with a rejuvenated sense of effectiveness. This includes Sponsoring events, Sponsoring segments, and Setting up engagement Zones.
The Return of Television Advertising
Television Advertising, which accounts for nearly 36% of India’s total Advertising expense is expected to grow by 10% in the year 2023. This is because of a renewed interest in Television after streaming oversaturation caused viewers to lose interest over time.
Data is KING
In the information age, making informed decisions is a key factor for any advertising campaign’s success. Actionable data is no longer a luxury limited to the digital realm. Now, all advertising platforms have devised more advanced methodologies to measure various aspects of their audience and performance. The presence of this data is essential to check the viability of any advertising platform.
The Virtual World with Web 3.0
As confusing as this topic may seem. The evolution of the internet is meant to bridge the gap between the physical and the Digital realm. Although we will not jump into the Metaverse with our VR headsets by December 2023, we do expect some mature steps into making this platform more cost-effective in the long run.
How do we know all this?
Well, after serving hundreds of clients across all mediums, Ritz Media World has also received its recognition as ‘The Most Trusted Advertising Agency in Delhi/NCR’ awarded by The Economic Times, our efforts that went into actually making this happen gave us a better perspective than everyone else.
You can reach out to us directly via our contact us page, or give us a call by clicking on the number given in the footer.
Until then. Happy Advertising!