A picture is worth a thousand words. But in good practice, a good piece of visual design can make it worth a million. This is what the best advertisers like Ritz Media World do for clients daily. Although this practice requires years of experience in pursuit of perfection in this craft, there are some steps that you can follow for your advertising design.
Stay Relevant with your design philosophy
There are design patterns that have done very well in the past. There are designs that you have a personal inclination to. But you have to remember that design also needs to be completely relevant. Ensure that your newspaper ad or banner ad is appealing to your target audience. If you do not innovate with the latest design trends, you may end up looking like a brand that is reluctant to innovate and evolve.
Some designs are evergreen in nature, but that would usually apply only to the use of colour combinations of the advertising creative. You will still need to work on the framework and use of fonts.
A little copy goes a long way
It is just as essential to use a good copy for your advertising as it is to use the right visual illustrations. This practice helps you in leveraging your audience’s attention span better. It also helps you in setting the right mental context for your advertising consumption. This will ensure that the observer will be able to better understand the message that you’re trying to send across.
Structure your creative
We’re all creatures of habit. We are attuned to a certain set of said and unsaid rules that we all like to follow. This is also the case in the way we consume content. In the English language, we read from left to right rows and move from the top row to the bottom. This habit has also moulded the way we observe visual content. This makes it a healthy practice to structure your creative and copy in the same way. This gives you the ability to curate the order in which your observer consumes your advertising content.
Mitigate the use of information
The art of advertising relies on your ability to make the observer understand as much as possible while using as little content as possible. This means that you need to prevent any chances of information or sensory overload of your observer.
If you use too many colours or too much text for your creative, your observer may not be able to register any of the information provided to their memory. This chronically reduces the chances of short-term and long-term recall.
If you’re in the need of further guidance for your advertising designs, you can simply reach out to Ritz Media World. Our team of experts employ decades of experience in the world of advertising. Our integrated services that encompass all aspects of advertising have earned us the recognition of ‘The Most Trusted Advertising Agency in Delhi/NCR’ by The Economic Times.
You can reach out to us via our contact us page or ping us on any of our social media channels.
Until then, Happy Advertising!