The first instance of advertising on record dates back to the 1600s. Since then brands have leveraged advertising in various forms and scales. This includes various innovations through adaptation to technology, this includes Radio, television, Video Billboards, Digital etc.
Any brand that wants to be taken seriously or accelerate its growth becomes an essential part of daily operations.
However, enter the advertising space with the wrong expectations.
As an advertising agency with more than 15 years of client servicing, we have had a fair share of companies that required counselling before considering them as clients.
Here are the most common mistakes people and brands get wrong about advertising.
1.Advertising is not always about sales
We do agree that advertising influences a brand’s growth in sales, but it’s not always the case. Brands with no previous footprint cannot expect their sales to take a giant leap in the first campaign.
An advertising agency would recommend that you start your campaigns to inform your target audience of your solutions. Once general awareness is reached, you can start expecting your advertising to deliver results.
2. A one-off campaign doesn’t deliver results
It would be unethical of any advertising agency to promise results for your first advertising campaign. You will have to be consistent and willing to look at an extended campaign length (in terms of time) to collect actionable data and considerable results.
3. Never put all of your eggs in one basket
A platform may seem lucrative with its charted-out data. But that doesn’t mean that you rely solely on a single advertising platform. Using a single platform does not help your credibility as a serious business.
This is why an advertising agency would insist on using at least two platforms to target your audience. If your audience finds your presence on multiple platforms, you’re much more likely to be taken seriously as a brand.
4. Avoid replicating your competition
As a growing brand, it’s imperative for you to build your own identity. If you do exactly what you’re client is doing, you are helping them re-enforce their identity in the eyes of your shared target audience.
5. Don’t design your advertising
It may be true that you understand your product best, but that doesn’t mean that you are the best person to explain it to your customer. Seasoned professionals in an advertising agency have decades of experience in simplifying product communications with various target audiences.
Ritz Media World is an award-winning advertising agency that has recently been distinguished as ‘The Most Trusted Advertising Agency in Delhi/NCR’ by The Economic Times.
This award was given in recognition of our integrated creative and advertising services that enable us to yield the best results at the lowest cost.
If you want to discuss advertising opportunities for your brand, you can reach out to us directly or you can ping us on any of our social media channels.
Until then, Happy Advertising!