Advertising has taken many forms. We are all very familiar with conventional methods such as Print, Radio, Television, Outdoor, and Digital.
From this offshoot, we have recently observed a great shift in Celebrity endorsements. To be completely honest, it is not such a new method of advertising but its rapid growth in recent years has made it a noteworthy platform.
The growth of high-speed internet users from all corners of the nation has been the primary catalyst for this growth.
This methodology has proven to be highly effective in delivering rapid growth to brands. But this opportunity also comes with its own set of risks. It is important that you identify them and do everything in your power to avoid these mistakes.
1. Avoid any internal bias
You are also a creature of habits. You have your own likes and dislikes. But remember, you are selling your products & services to your customers and not yourself. This is why your advertising agency would recommend that you don’t let your preferences influence the selection of any known personality.
2. Do not limit your selection to A-Grade celebrities
Although celebrities are highly effective in attracting potential clients to your business, you must also understand that celebrity influencers require a massive budget. You must balance your costs to be able to sustainably carry out your activities. This is why an advertising agency would recommend leveraging the reach of multiple smaller influencers over a longer period of time.
3. Avid controversial personalities
It’s natural for you to want celebrities that are in the limelight. But, it’s also important to know why they’re in the limelight. If a celebrity is constantly making rash decisions and regularly garnering negative attention, it’s only natural that this negative attention will reflect on you as well. You can refer to a celebrity management agency that can help you identify these issues.
4. Don’t use celebrities based on followers alone
You may have the budget and they may have the traction, but are you sure that they’re relevant to your field of business? For example, the best person to showcase running shoes is a track and field athlete. Similarly, you must take a call based on relevance and not just on the number of followers. A celebrity management agency will help you identify the celebrities that are the best fit for your business.
5. Do not move ahead without an MOU
Once you zero in on an influencer who’s the right fit to promote your brand, you must put an MOU in place with clear definitions for deliverables and timelines. You can easily refer to this document whenever there is any confusion on the agreement at later stages. This is where a celebrity management agency can ensure that you get the most out of your arrangement.
If you’re looking for a celebrity management agency that can get you the best deals in integrated Celebrity endorsements, reach out to Ritz Media World. Our integrated service and solutions team can help you develop compelling product integrations and influencer partnerships that can place your brand in the best light.
The quality and seamless integration of our services has earned us the title of ‘The Most Trusted Advertising Agency in Delhi/NCR’ Awarded by The Economic Times.
You can reach out to us directly via our contact us page, or give us a call by clicking on the number given in the footer.
Until then. Happy Advertising!