Advertising has come a long way since its inception in the 1600s. But its base principle has remained largely unchanged. We have developed multiple mediums to deliver product information and we’ve found ways to build stories around them.
As an advertising agency, we have kept track of visual advertising across all platforms. This has enabled us to gain an in-depth understanding of the science behind designing the most effective creatives in terms of visual appeal and overall recall.
We have been able to break it down into a set of visual practices and techniques that help new designers quickly grasp the principles of advertising design.
The psychology of Colours
Every colour is associated with certain emotions and relative terms. Red can easily be associated with love and celebration, blue can be associated with trust, and green can be associated with health. Similarly, professional designers at an advertising agency can quickly get the base temperature correct when given the correct brief.
NOTE: In some cases, brand guidelines may clash with the preferred colour of the advertising piece while setting the basis for a visual. In such cases, a designer may use an alternative colour or a design overhaul.
Consider your composition
After you decide on getting the base theme right, you will have to place the critical elements of your visual ad in the right position. To do this, designers in an advertising agency follow a range of techniques that help in making the layout and composition appeal to the target audience.
This includes but is not limited to the rule of thirds, the Fibonacci sequence, Leading Lines, and Picture in Picture in picture.
Follow the visual path
As we grow to be more reliant on visual advertising than ever before, we still follow the same pattern of analysing a design layout as we have learned to read.
For example, if you’re more accustomed to reading English, you are more likely to analyse the creative left to right and top to bottom. But if you’re more attuned to reading in Urdu, you are more likely to analyse the creative right to left and top to bottom.
This is why an advertising agency takes great care in knowing about the target audience.
Think about Typography
As an Advertising Agency that delivers more than 20 visual pieces every day, we are aware of the fact that text is also an important part of advertising content. As text is still an important part of advertising, designers have perfected the art of typography to make the text an integral part of advertising visuals.
Ritz Media World is an advertising agency that has been servicing brands nationally for the last 15 years. This has also required us to constantly keep track of the latest developments in the world of advertising. This has enabled us to continuously deliver effective campaigns for our clients and partners.
This is why we have also been awarded the recognition of ‘The Most Trusted Advertising Agency in Delhi/NCR’ by the Economic Times.
If you wish to know more about how we can leverage our mall advertising expertise and advertising agency experience to grow your brand, you can get in touch with us by clicking here.
Until then, Happy Advertising.