In an era where dating can take a whole another shape in today’s time. It has become a dynamic blend of technology, tradition, and personal choice. From going left and right on apps to meeting through mutual friends, the ways have evolved dramatically. Though after all this time from all the digital expansion into society, newspapers and particularly through matrimonial ads still plays a major role in the dating scenario. In a society like ours where family involvement is still very prevalent. The trust of our elders in newspapers never seems to go away.
Newspapers have this unique appeal for the matrimonial ads all due to credibility, the wide reach it has, and the targeted readership it has acquired over the years.
some other reasons as to why they’re still relevant:
The trust factor as newspapers are seen as this reliable source that provides the authenticity to the ad.
The target audience: there are different kinds of readers for all newspapers, which would ensure that the ad reaches the right audience.
Tradition of many cultures especially in our country, families would prefer browsing matrimonial columns in newspapers as their searching strategy.
The accessibility of the printed newspapers would let it be shared easily among different family members, while allowing them to make a practical choice.
Some key factors to consider what newspaper to select:
Circulation and Reach: You could opt for a newspaper which would have larger and relevant readers in the area.
Language: What language you speak can play a bigger role here, with opting for a language-specific newspaper that would align with your community and preferences.
Demographics: You should pay attention to the socio-economic and the cultural profiles of the newspaper’s readership.
Popularity of the Matrimonial Section: There are times where some newspapers are known for their well-established matrimonial prospects.
Cost: Evaluating your budget against the ad rates and potential return with the responses.
India, with its vast and diverse linguistic and regional landscape, has a wide array of newspapers catering to different communities and languages. Given the country’s rich cultural heritage and varying social norms, matrimonial advertisements hold significant value, particularly in a society where arranged marriages are still quite prevalent. Certain newspapers, because of their widespread readership, regional influence, or specific focus on matrimonial ads, stand out as preferred choices for people looking to publish matrimonial advertisements.
Some top choices are listed below:-
Why: It has the highest circulation among the English-Language newspapers in India, It has the ideal audience for urban, educated families across the country
Reach: With the Pan-India presence, The strongest in metro cities like Mumbai, Delhi, Bangalore.
Supplement: The “Times Soulmate” section is widely read for the matrimonial listings.
Why: It is one of the leading English daily newspapers with a strong foothold in North India, particularly Delhi, Punjab, Haryana.
Reach: The appeal is mostly towards urban professionals and middle-to-upper class families
Advantage: it has high response for HIndi- and Punjabi-speaking communities in the North.
Why: it is a well respected English newspaper with deep presence in South India, especially in Tamil Nadu, Karnataka and Andhra Pradesh.
Reach: It is popular among educated, traditional families in southern states.
Reputation: It is known for the serious readership, ensuring quality responses.
Why: Most widely circulated Hindi newspaper, which is perfect for Hindi-speaking regions like Uttar Pradesh, Bihar, and Madhya Pradesh.
Reach: Massive rural and semi-urban readership.
Affordability: It is cost effective for reaching a broader readership
Why: The leading Malayalam newspaper, which caters to Kerala’s close-knit communities.
Reach: dominant within Kerala and among the Malayali Diaspora
Edge: Trusted by families which seek matches within the state.
Why: The go-to Bengali Newspaper for West Bengal, Assam, and Bengali-speaking communities.
Reach: Stronger influence in Kolkata and its surrounding areas.
Popularity: The matrimonial section is seen to be a staple for the Bengali community
Going for a compelling ad would increase the chances of you getting more serious and meaningful responses, to ensure that you should go for the following tips.
Keep It Short and Clear - Limiting your text to 50-100 words (depending on the newspapers constraints) and avoiding unnecessary jargon or vague phrases.
Highlight Key Details - Including details like age, height, education, profession, caste/religion(depending on if its relevant), and family background.
Example: “26,5’6,MBA, Engineer, HIndu Brahmin, seeks educated groom”
Use the Right Keywords - Using terms like “well-settled”, “fair”, “homely”, or “professional” based on cultural preferences.
While also mentioning specific requirements as well (like “non-smoker”, “same community”) to filter responses.
For Example:- "Suitable Match for beautiful, very fair, Slim, 5'9 , B.Tech working in MNC as Team Leader , Father (Businessman)"
Costs vary based on newspaper, edition, and ad size:
The Times of India (TOI): 4,000-6,000 for a basic ad (would vary by City as well)
Hindustan Times (HT): 3,000-5,000 for North India Editions
The Hindu: 2,500-4,000 depending on the region
Dainik Jagran: 1,500-3,000, affordable for Hindi belts.
Malayala Manorama: 1,800-3,500 for Kerala editions
Anandabazar Patrika: 2,000-4,000 for West Bengal
Most Newspapers also offer packages with discounts for multiple insertions or combined print-online listings.
Finding the perfect match starts with the right visibility, and Ritz Media World ensures your matrimonial ad reaches the right audience at the best rates. With our expertise in newspaper advertising, we provide cost-effective and high-impact solutions tailored to your needs.
Let Ritz Media World help you find the best match with affordable and efficient newspaper advertising!
Both Mediums have their benefits and merits so to make it easier let’s look at the pros and cons.
| Print Ads | Online Ads (Shaadi.com,Times Soulmate online) |
|---|---|
| Pros: It has been trusted by the older generations, also helps with a regional reach and along with a tangible presence. | Pros: It has a wider reach, with much more detailed profiles and filters for preferences as well as being cost effective. |
| Cons: It has limited space, with a higher cost per word and no instant updates. | Cons: It would feel less personal for traditional families and has a risk of spam responses too. |
Which is the best newspaper for matrimonial ads in India?
Ans: Leading newspapers like Times of India, Hindustan Times, Dainik Jagran, and The Hindu are popular for publishing matrimonial advertisements with wide reach.
How do I choose the right newspaper for my matrimonial ad?
Ans: Choose based on your target audience’s location, language preference, and newspaper circulation in the desired region.
What is the cost of publishing a matrimonial ad in a newspaper?
Ans: The cost typically depends on the newspaper, ad size, placement (classified/display), and number of insertions. Prices usually start from ?500 onwards.
Which language newspapers are best for regional matrimonial ads?
Ans: For regional reach, choose Hindi (Dainik Jagran, Amar Ujala), Tamil (Dina Thanthi), Telugu (Eenadu), Bengali (Anandabazar Patrika), etc.
Are matrimonial ads better in print or online newspapers?
Ans: While online offers broader digital reach, print ads are still highly trusted and effective among traditional audiences.
How early should I book a matrimonial ad in the newspaper?
Ans: Most newspapers require you to book your ad 1–2 days in advance, especially for Sunday editions.
Can I publish a matrimonial ad in multiple newspapers at once?
Ans: Yes, many ad agencies like Ritz Media World offer combo packages to publish ads in multiple newspapers for maximum reach.
What details should I include in a matrimonial newspaper ad?
Ans: Include information like age, profession, caste/religion, education, contact details, and any special preferences.
Are there any discounts on matrimonial ads in newspapers?
Ans: Yes, many agencies provide seasonal discounts, combo offers, and lower rates for bulk insertions.
How can I book a matrimonial ad through Ritz Media World?
Ans: Visit ritzmediaworld.com, choose your newspaper, fill in the ad details, and book your matrimonial ad hassle-free online.
Lastly, we can say that print works best for traditional families or specific communities meanwhile online suits the tech-savvy users who can seek broader options. Though going for a hybrid approach (newspaper + online) can yield the best results.
