Advertising In Events And Its Benefits

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27Mar

Advertising in events and its benefits

In the last two years, event attendance has grown at an exponential rate. This has resulted in events generating large sums of revenue. As an advertising agency, we see this as a massive advertising opportunity for a brand to promote its products and services.  Event organizers continuously innovate to deliver the best experiences for their patrons, sponsors, and partners alike. However, there are some advertising opportunities that have always been in use and have delivered results.

Food and beverages

An Advertising Agency recognises this as an opportunity for Local businesses can leverage this opportunity to gain brand traction and additional revenue. Major food and beverage brands usually opt for exclusive food and distribution rights in these events for maximum exposure.

Façade and decorations

The purpose of an event is primarily to deliver a memorable experience. An essential part of this experience is the façade and how the venue is decorated. This is also an opportunity for brands to cleverly place themselves as these decorations can be used for subtle advertising and product placements. Banner placements

Banner placement is the most simple and most effective form of advertising. An Advertising Agency is likely to leverage this with a design format that integrates with the theme of the event’s decoration as brands can uselarge vertical spaces as outdoor advertising banners.

Experiences and activation zones

As mentioned earlier, patrons of events visit for the experience. This is why an Advertising Agency is likely to leverage this as an opportunity for brands to directly activate their audience.  Brands can be granted specified spaces to activate their customers through activities and rewards.

Strategic partnerships

Organizing is not easy nor is it cheap. You need deep pockets to organize an event and deeper pockets to promote it. This is where strategic partnerships for your event come in handy. An advertising agency recommends such partnerships as this greatly reduces the potential costs related to the event and its promotion.  Partner with key asset holders to reduce your operational effort and costs. These partnerships usually include but are not limited to the following:

·         Venue partner

·         Promotion partner

·         Audio/sound partner

·         Bookings partner

Ritz Media World is an award-winning advertising agency that has recently been distinguished as ‘The Most Trusted Advertising Agency in Delhi/NCR’ by The Economic Times. This award was given in recognition of our integrated creative and advertising services that enable us to yield the best results at the lowest cost. If you want to discuss advertising opportunities for your brand, you can reach out to us directly or you can ping us on any of our social media channels. Until then, Happy Advertising!



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