Big FM Radio Advertisement Rates - What Kind Of Songs Does Big FM Play

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23Jul

Big FM Radio Advertisement Rates - What Kind of Songs Does Big FM Play

Big FM Radio Advertisement Agency Radio Advertising, a form of promoting your company’s services, products or the brand to the audience through radio broadcasts. It influences a wide range of markets and manages to communicate the message to a broad audience. Radio ads are of various formats such as jingles, pre-recorded spots, radio hosts etc. Primary advantage of radio advertising is that it manages to target specific demographics. Radio ads are usually short, ranging from 15-60 seconds and it is required to be clear and concise.

The use of music, voice, creative sounds, various sound effects etc. make the advertisement more attractive and grab the attention of the audience. Big FM Radio Advertisement are cost-effective as well. As compared to other mediums of media, radio is known for its affordability along with high reach. It is hence an attractive option for small and medium sized businesses who have a limited budget of advertising. Hence, radio advertising is a versatile tool which is used to deliver the targeted message and is impactful as well. It has a wide reach, making it valuable for businesses. An extremely effective marketing strategy.

 

Big FM: Leading FM Radio Channel

Big FM- 92.7 FM, it is India’s one of the largest radio networks. It was launched in 2006 and operates under the Reliance Broadcast Network Limited, a division of the Reliance group. Big FM is popular and is broadcasted across a number of cities in the country. It offers a mixture of music, entertainment programs as well as talk shows.

 

The tagline of Big FM- 92.7 FM is “Suno Sunao, Life Banao”. The mission of the FM is to entertain as well as positively influence the lives of the listeners. The famous programs which are covered by the Big FM are “Suhaana Safar with Annu Kapoor'' which revolves more around the golden era of Bollywood music, and “Big Heroes”, which highlights the stories of heroes making a difference in the society.

 

Big FM has also been impressively active in community service and social initiatives which influences the reach to promote various causes such as environmental issues, health awareness and road safety. It has achieved a number of awards for the same.

 

Work with the best: Ritz Media World

As one of the best and most known FM radio advertising agency, Ritz Media World makes sure that our clients are provided with the best rates in the market for their radio advertisements. Any company would want their advertisements to be promoted and advertised through someone who is well experienced. It helps the clients to reach their targets through its strong network and goodwill with many radio stations. The business has also maintained healthy relations with popular radio stations such as Big FM. The larger the network of the agency for radio advertising, it becomes all the easier for the client to reach a wider audience.

 

The following are few types of radio advertisements:

  1. Jingles: They are catchy advertisements which are musical and create a good brand recall.
  2. RJ mention: These are the live mentions by the RJ of their product during the show.
  3. Studio Shift: It refers to the airtime in which the brand is highlighted with some interactive content which helps to keep the listeners involved.
  4. Time Check: When the short ads are played before or after announcing the time.
  5. Sponsorship Tag: When the branding is done before the radio show or after the radio show which associates the brand with some popular show.

 

Big FM Rates Card:

  • An average rate of a Big FM ad is Rs 500/10 secs (approx.)
  • Cost for a RJ Mention: Rs 5000 (approximately)
  • Cost for a studio shift: It starts from Rs 3.5 lakhs (approximately)
  • Cost for a time check: It depends on the seasonality and the volume of the ad.
  • Cost for a sponsorship tag: It depends on the seasonality and the volume of the ad.

 

Now, many people want to know which kind of songs Big FM plays.

Types of music played on Big FM are as follows:

  • Retro Hits
  • Contemporary Music
  • Regional Music
  • Non-Film Music
  • Special Shows

 

Also, you must also be wondering which all cities is Big FM present?

Big FM has a wide range of presence across the entire country, Following are few major cities where Big FM is present:

  • Mumbai
  • Delhi
  • Kolkata
  • Hyderabad
  • Chennai
  • Bangalore
  • Pune
  • Ahmedabad
  • Surat
  • Jaipur

Big FM - 92.7 FM is present in various other cities as well. The presence of this radio channel is across 45 cities in the country.

 

Conclusion:

Ritz Media World, hence the campaign running on Red FM, for making the best advertising and marketing strategies for your radio advertising. Partnering with Big FM allows you to reach a mass audience across different regions of the country which makes it a popular choice for when you wish to target a broader audience.



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