RADIO ONE FESTIVE PROGRAMMING CHART
With the entry into October people have started to gear up for the most awaited time of the year, the festive season. Most people describe this period as their favorite time of the year, and why wouldn’t they do so? It is the time when a lot of people get to go back to their hometown, meet their families and loved ones, eat festive food and sweets, enjoy their time with their close ones, and celebrate the small things that matter the most in life. though this year it’s a bit different due to the ongoing pandemic, but we surely do believe that the positive energy released in the upcoming days will cloud over all the negativity of the past 7 to 8 months.
The year 2020 has given us a new normal for everything which includes the way we celebrate our festivals too. This year Diwali would be different than ever, people will be more cautious, they will look to keep a safe distance from their own family and friends, keeping their safety in mind. In our upcoming series of articles we are going to tell you what kind of programming campaigns are being followed by different radio stations to make up for the missing sweetness and touch of warm hugs.
The first one on our list is 94.3 radio one, it is a commercial radio network in India. It was put in motion on 18 September 2007 with stations in the 7 cities Mumbai, Delhi, Bangalore, Ahmedabad, Chennai, Kolkata & Pune.
The system was launched in 2002 at Go 92.5, directing on the 92.5 MHz brand before relaunching itself as Radio One with a new frequency in 2006.
The system is the only one broadcasting in English (called "international format") in all of India's three major cities: Mumbai, Delhi and Bangalore. Targeting an upscale sophisticated audience. All stations broadcast at 94.3 MHz leave out the one in Ahmedabad which is at 95.0 MHz. On the weekdays from Monday to Friday 5 am to 6 am they go about by playing back to back music then from 7 am to 12 pm a show called “good morning Delhi with rj aniket “ is aired, this time slot consists of multiple brand ads, production elements, what's trending? , movie contest and during the later stages of the show, 5 questions are asked where in 2 listeners fight it out. then throughout the day multiple shows are aired namely afternoon with Annie from 12 pm to 4 pm and drive Delhi with Aditi from 4 pm to 9 pm.
during the weekends the programming fundamentals are more or less the same with a few more additions or insertions, for example, the morning hour is filled with “chilled weekends” then during the afternoon “Mahindra blues with brian tellis” and finally in the evening “radio one megamix”.
The table below should be able to give you a much clearer picture of radio one’s programming chart.
For any further information regarding the above-mentioned plan or any other specific query of yours feel free to contact Ritz media world your good old trusted agency that has created the perfect combination of digital marketing and, specializing in creative advertising, radio advertising, and certainly not to forget their sheer perfection to run successful ad campaigns on Facebook, Twitter, Instagram, emails, etc