As an advertising agency, much of our time goes into tracking consumer behaviours and interests. This enables us to competently assess the consumer bracket for products and services. Consumer interests often change with age due to various factors such as lifestyle, income, and personal preferences. Here are some general patterns of how consumer interest tends to change with age:
Childhood (1-12)
During childhood, consumer interest is
primarily influenced by parents and caregivers. An
advertising agency
would target children with products like toys, games, and other forms of
entertainment.
Teenage Years (13-19)
During the teenage years, consumer interest
starts to shift towards more individualistic preferences. Teenagers are
targeted by an
advertising agency to promote products related to
fashion, music, electronics, and personal care products.
Early Adulthood (20-35)
An
advertising agency would target
individuals in early adulthood, as a consumer whose interest tends to be
focused on building a career, starting a family, and buying a home. There may
also be an increased interest in luxury goods and experiences.
Middle Age (36-60)
In middle age, consumer interest may shift
towards home improvement, health and wellness, and financial planning. An
advertising
agency would usually take this target consumer more seriously as this group
has the highest per capita spending capacity.
Retirement (61-80)
In retirement, consumer interest may focus
on travel, hobbies, and healthcare.
Any
advertising agency needs to note
that these are just general trends and individual preferences and circumstances
can vary widely. Additionally, consumer interests can be influenced by many
other factors beyond age, such as cultural background, geographic location, and
personal values.
If you need experts in
advertising and go-to-market strategy development, call Ritz Media World. An
award-winning
advertising agency
that has recently been distinguished as ‘The Most Trusted
Advertising Agency in Delhi/NCR’ by The Economic Times.
This award was given
in recognition of our integrated creative and advertising services that enable
us to yield the best results at the lowest cost.
If you want to discuss
advertising opportunities for your brand, you can
reach out to us directly or you can ping us on any of our
social media channels.
Until then, Happy Advertising!