Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebrity’s fame and image to promote a brand or product. Other use cases include not-for-profit organizations that leverage a celebrity’s fame to raise awareness or funding around a cause. Or event marketers leveraging a celebrity’s fame and popularity to create buzz and prestige around their virtual or hybrid event. Celebrity endorsements are not a new phenomenon in the realm of marketing. People have been getting influenced to buy products and try services based merely on the fact that celebrities have been endorsing and promoting them. It is only natural for individuals to get influenced by people they deem important figures or idolize. Celebrity endorsements have been used by several brands over time.
1. Celebrity ads and commercials – These ads can appear as banners and videos for paid campaigns, on social media, or as video bumpers on YouTube. You can also go the more classic way and purchase commercial slots on television.
2. Celebrity spokesperson – Celebrity spokesperson advertising is common in the not-for-profit sector and causes. The celebrity attracts attention while speaking in the name of the organization at third-party events and to the media. 3. Celebrity signature product lines – some brands put a celebrity name or face directly on their product. This is quite common in certain industries like musical instruments, clothing, or other products. Ritz media World is an award-winning agency that offers an all-encompassing set of advertising solutions that ensures your brand’s growth. This is why Ritz Media World was awarded ‘The Most Trusted Advertising Agency in Delhi/NCR’ by The Economic Times. Reach out to us for a free consultation or follow our social media for the latest advertising updates. Happy Advertising!Contact Us for free 30 min Consultation.