The world of marketing and advertising is more challenging than ever before. Brands are now in constant need to represent themselves appealingly and originally. This has caused a growing need for tale [Read More]
There have been multiple instances where some brands have expressed reservations against deploying their ads in newspapers and any other form of print media. This is mainly due to the assumption th [Read More]
Radio continues to be one of the most adaptable technologies in the marketplace and covers a large and important section of consumers. Despite the rise of digital marketing, radio remains a vital t [Read More]
Radio advertisements are a form of commercial that can be heard on the radio. They typically last for 30-60 seconds and often rely on catchphrases or jingles [Read More]
In the world of advertising, the two most powerful methods used today are digital and print advertising. While digital advertising is considered to offer many advantages over print advertising toda [Read More]
Influencer marketing is the latest buzzword in digital marketing agency in Delhi NCR, but what are the benefits of Influencer marketing? The last few years have seen a huge increase in the rise of in [Read More]
Business is always competitive, and it is often a challenge for business owners to work on their strategies in such a way that is not only good for their brand recognition but also for the growth of s [Read More]
A leading newspaper with a huge customer base of 7.59 million (approx.) readers across the nation. The Times of India has grown to become a better source of information across different genres like [Read More]
Celebrity endorsements are not new in marketing practices. Brands have long been leveraging the influence of public figures to promote their products and services. This is one of the more effective wa [Read More]
You may have seen thousands of digital ads while scrolling through social media or browsing the internet. But how many times have you made a purchasing decision because of that? No, if not rarely. T [Read More]
Gone are the days when we would all consider celebrities as all-time influencers for a brand. Whether, it’s creating awareness about your brand, product, or any new service, celebrities were conside [Read More]
Celebrity marketing is a technique that implies hiring a famous person to endorse a brand’s product or service. It covers different types of promotion. An opinion leader using and recommending a spe [Read More]
Outdoor Advertising also is known as out-of-house advertising or OOH Advertising. It reaches potential customers when they are outside their houses. Also, it is a great way to raise brand recognition [Read More]
Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebrity’s fame and image to promote a brand or product. Other use cases include [Read More]
Do you ever think about why companies spend enormous money on advertisements? Is it even worth it? These are legitimate questions, and the answer can assist you in making better choices regarding how [Read More]
Yes, digital advertising is taking over the world, but Print media advertising is still in the game and hasn’t lost its effectiveness yet. Print media refers to the oldest form of advertising tha [Read More]
Newspaper advertising has always been and still is the first choice of advertising that businesses think of doing. Print is an extremely involved medium where readers tend to spend [Read More]
Radio Advertising is a fantastic way to grow your business, increase your brand awareness and generate sales. Radio is [Read More]
Firstly, let’s understand what Billboard Advertising is. It’s a form of advertising that utilizes large display surfaces to advertise a business’s products or services in public [Read More]
The word advertorial is a combination of advertisement and editorial. Typically, the content and design of an advertorial reads like a journalist’s piece and include more details than a traditional [Read More]
Advertorials in advertising are the practice of publishing ads that have the appearance of news editorials. These ads do have a disclaimer that mentions that ‘this is an Advertiseme [Read More]
There is a popular misconception that TV advertising is no longer an effective means of advertising since the onset of streaming services. But in actuality, the contrary is true. When it comes to stre [Read More]
Newspaper Advertising is one of the most effective forms of advertising across the world. It gives you the ability to target your audience, Gives us the flexibility to decide the s [Read More]
We’ve had a wonderful year. As the country and world recovered, so did we. As soon as the team got together, they started to look for challenges that could engage them. It was a sight welcomed by o [Read More]
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