Advertising in Business Standard is a strategic move for brands looking to connect with a premium audience, including business professionals, policymakers, and decision-makers. As one of India's most respected business newspapers, it offers multiple advertising options that cater to various marketing objectives.
This blog will provide a detailed overview of advertising formats, pricing for 2025, and the process of booking an ad.
Business Standard offers a diverse range of advertising formats tailored to meet different promotional needs, ensuring maximum reach and impact among its readers.
Classified ads are simple, text-based advertisements commonly used for job postings, legal notices, and personal announcements. These ads are charged based on the number of words or lines, making them a cost-effective option for direct and concise communication.
A more visually appealing alternative to standard classifieds, classified display ads allow advertisers to include images, logos, and bold fonts to enhance visibility. These ads are priced based on their size in square centimetres, providing more flexibility in design and messaging.
Display ads offer fully customizable space, allowing brands to create high-impact promotions with images, graphics, and brand messaging. Advertisers can choose premium placements such as the front page, back page, center spread, or specific editorial sections for maximum exposure. These ads are available in both color and black-and-white formats to suit different budgets.
For brands seeking unique engagement, Business Standard offers innovative formats that ensure high visibility. Jacket ads wrap around the front page, providing a striking first impression. Skybus ads, placed just below the newspaper masthead, offer premium positioning. Though small, pointer ads effectively direct readers to a larger advertisement inside. Additionally, gatefold ads open like a gate, offering a double-page spread for impactful storytelling, while flap ads cover a section of the front page, capturing immediate attention.
Advertorials allow businesses to present their message in the form of an article, blending seamlessly with editorial content. These pieces educate and engage readers while subtly promoting a brand. Sponsored content can be strategically placed in different sections based on the target audience, making it a powerful tool for storytelling and brand awareness.
To enhance reach beyond print, Business Standard provides digital advertising solutions, including banner ads on its website, sponsored newsletters, and native content. This integration enables brands to connect with a larger audience across multiple platforms, ensuring a seamless marketing strategy that combines the strengths of both print and digital media.
With these diverse advertising options, Business Standard caters to a wide range of advertisers, from job recruiters to corporate brands, providing effective solutions to reach their target audience.
The cost of advertising in Business Standard depends on several factors, including the edition, ad size, colour preference, and placement. Advertisers can select city-specific editions or opt for a pan-India presence.
For example, display ad rates for major cities like Mumbai and Delhi are higher than those for smaller cities like Bhopal and Kochi. A front-page coloured ad in Mumbai costs significantly more than a regular black-and-white ad inside the newspaper. The pricing structure varies based on the prominence of placement and the audience reach of each edition.
Indicative Rate Chart (Rs. per sq cm)
|
B&W Rate |
Colour Rate |
Front Page B&W |
Front Page Colour |
Black/ Page 3 Colour |
|
| Mumbai | 360 | 500 | 720 | 1000 | 675 | |
| Delhi | 355 | 495 | 710 | 990 | 668 | |
| Bangalore | 145 | 205 | 290 | 410 | 277 | |
| Kolkata | 195 | 275 | 390 | 550 | 371 | |
| Chennai | 70 | 100 | 140 | 200 | 135 | |
| All Editions | 1120 | 1565 | 2240 | 3130 | 2113 |
These are indicative rates and may vary based on seasonal offers and negotiations. It is recommended to consult with Business Standard’s advertising department or authorized agencies for the latest pricing.
Booking an ad in Business Standard involves a structured process that ensures advertisers get maximum value for their investment.
Identify the Advertising Objective – Whether the goal is to promote a product, announce an event, hire employees, or release a public notice, advertisers need to define their objectives clearly.
Choose the Right Ad Format – Depending on the budget and visibility required, advertisers must select between classified ads, display ads, or innovative ad formats.
Select the Edition and Placement – Advertisers should decide whether they want city-specific exposure (e.g., Mumbai, Delhi) or nationwide reach. Additionally, placement decisions (such as front page vs. inside pages) impact the cost and visibility of the advertisement.
Prepare the Advertisement – Ad content and design must comply with the newspaper’s guidelines, including size, resolution, and formatting specifications. A well-designed ad enhances readability and engagement.
Contact the Advertising Team – Business Standard has dedicated advertising representatives and authorized booking agencies that assist with availability, pricing confirmation, and campaign planning.
Finalize the Booking – Once all details are confirmed, advertisers submit their ad materials and complete the payment to secure their slot in the newspaper.
To maximize the impact of newspaper advertising, brands should follow these best practices:
Book in Advance: Prime positions in the newspaper, such as the front page, often sell out quickly. Booking early ensures the best placement and sometimes discounts.
Use an Eye-Catching Design: A well-structured, visually appealing advertisement with a clear message is more likely to grab readers' attention.
Follow the Newspaper’s Guidelines: Each publication has specific design and content regulations. Adhering to these guidelines prevents last-minute rejections or modifications.
Consider Professional Assistance: Hiring an experienced ad agency or designer can help craft an engaging advertisement that resonates with the audience.
1. What is the cost of a Business Standard newspaper ad in 2025?
Answer: In 2025, Business Standard ad pricing depends on ad size, placement (front page, back page, or inside), and color. Display ads typically range from Rs. 500 to Rs. 2,000 per square centimeter.
2. How much do classified ads cost in Business Standard this year?
Answer: Classified ad rates start between ?100 and ?500 per word, varying by category (such as recruitment, business announcements, or personal notices).
3. How can I book an advertisement in Business Standard?
Answer: To book an ad, contact the Business Standard advertising team via phone or email for the latest booking procedures and payment options.
4. Does Business Standard offer combo packages for print and digital ads?
Answer: Yes, they provide bundled packages for print and digital ads, often at discounted rates for advertisers booking both.
5. What is the deadline for submitting an ad to Business Standard?
Answer: The deadline is usually 48 hours before publication for regular editions and up to 72 hours for special editions or supplements.
6. Which ad size in Business Standard performs best?
Answer: Full-page ads and front-page strips receive the highest visibility but are also the most expensive. Half-page and quarter-page ads are cost-effective alternatives.
7. Are there bulk booking discounts for Business Standard ads?
Answer: Yes, advertisers can get discounts (typically 10-25%) for bulk or long-term ad bookings.
8. Can I target ads to specific regions or cities?
Answer: Business Standard allows geo-targeting for major cities like Delhi, Mumbai, and Bangalore, with pricing adjusted per edition.
9. How does Business Standard’s ad pricing compare to other financial newspapers?
Answer: Business Standard is generally more affordable than some premium financial dailies but offers strong reach among business and corporate readers.
10. What kind of advertisers benefit most from Business Standard ads?
Answer: B2B companies, financial services, job recruiters, and government tenders see high engagement due to its niche audience.
Advertising in Business Standard is a powerful way to reach a premium audience and enhance brand visibility. With multiple advertising formats, competitive rates, and strategic placement options, businesses can craft impactful campaigns tailored to their goals. By understanding the ad booking process and implementing best practices, advertisers can make the most of their investment in this esteemed business publication.
