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Essential tips from an advertising Legend

As advertisers, we’re always looking for ways to get better. We all want to secure an opportunity with a global account.

Isn’t that the best way to make ad campaigns that have an everlasting impact?

Well, having an impactful advertising campaign rarely relates to having an international brand, to begin with. The global legend in advertising, David Ogilvy, believed that the greatest impact of advertising is found in the small and medium-scale industries.

David Ogilvy was a famous advertising executive who founded the advertising agency, Ogilvy & Mather. He was known for his creative and effective advertising campaigns and is considered a pioneer in the field of modern advertising. Here are some of his key principles:


Ogilvy believed that research was the foundation of effective advertising. He emphasized the importance of understanding the target audience, their behaviour, and their needs to create effective advertising campaigns.


Ogilvy believed that creativity was key to standing out in a crowded advertising landscape. He emphasized the importance of creating original and memorable advertising that would capture the attention of consumers.

Brand positioning

Ogilvy believed that brand positioning was critical to creating effective advertising. He emphasized the importance of understanding the unique selling proposition (USP) of a product and positioning it in a way that would differentiate it from competitors.

Simple messaging

Ogilvy believed that advertising should be simple and easy to understand. He emphasized the importance of clear and concise messaging that would resonate with consumers.

Direct response

Ogilvy believed that advertising should have a direct response component, where consumers would be encouraged to take action, such as making a purchase or requesting more information.


Ogilvy believed that honesty was essential in advertising. He emphasized the importance of truthful advertising that did not mislead or deceive consumers.

Overall, David Ogilvy’s principles emphasized the importance of research, creativity, brand positioning, simplicity, direct response, and honesty in creating effective advertising campaigns. These principles are still widely used in the advertising industry today.

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