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How did cooking shows influence India’s cooking utensil sales?

In the early 2000s, the modern household was slowly stepping away from cooking at home. The introduction of ease of ordering food from your favourite restaurant had started to become a preferred choice for small-size families where both partners were actively pursuing a full-time career.

Cooking shows have had a significant impact on the sales of cooking utensils in India, particularly in the last few years. The popularity of cooking shows has surged in recent times, with a growing number of people tuning in to watch cooking programs on TV and online.

Cooking shows in India often feature expert chefs demonstrating how to prepare various dishes using a range of cooking utensils, including pots, pans, and other kitchen tools. This has helped to create a demand for high-quality cooking utensils among consumers, who want to recreate the dishes they see on TV.

One of the main ways in which cooking shows have influenced the sales of cooking utensils is by promoting the use of specific brands and types of utensils. Chefs on TV often use branded cooking utensils, which are then heavily promoted to viewers. This has helped to create a sense of brand loyalty among consumers, who want to use the same utensils as their favorite chefs.

In addition to promoting specific brands, cooking shows have also helped to raise awareness of the importance of using high-quality utensils in the kitchen. Viewers are often encouraged to invest in durable, non-stick cookware, which can make cooking easier and more efficient. This has led to an increase in demand for high-quality, non-stick cookware, particularly among urban consumers who are willing to pay a premium for quality products.

Another way in which cooking shows have influenced the sales of cooking utensils is by showcasing new and innovative kitchen tools. Chefs on TV often use a range of specialized utensils and gadgets to prepare their dishes, which are then promoted to viewers. This has helped to create a market for innovative kitchen tools, such as mandolins, immersion blenders, and sous vide machines.

Cooking shows have had a significant impact on the sales of cooking utensils in India, by promoting specific brands, raising awareness of the importance of high-quality cookware, and showcasing new and innovative kitchen tools. As the popularity of cooking shows continues to grow, they will likely continue to influence the sales of cooking utensils in India for years to come.

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