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How much does it cost to advertise on radio stations?

Radio advertisements are a form of commercial that can be heard on the radio. They typically last for 30-60 seconds and often rely on catchphrases or jingles to grab the audience’s attention. The content of these ads varies from product information to special offers, and announcements about upcoming products, services, events, etc.

The rates of radio advertising vary based on station, the timing of the day, and the total seconds purchased. Radio Advertising Rates in Delhi range from 200-1500 per 10 seconds. Ads can be created by the advertiser or the radio station itself for minor or no charges.

Radio advertising costs depend on many factors. Here are two common criteria to segregate radio advertising costs:

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1. FCT and non-FCT:

Free Commercial Time also known as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates.

Non-FCT radio advertising refers to other radio advertising options like sponsorship tags, RJ mentions, contests, studio shifts, etc. The radio advertising costs for non-FCT ad options depend on the frequency of ads as well as the time slots.

2. Popular and Premium:

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Above, we talked about jingles, RJ mentions, contests, sponsorship tags, etc. which are popular advertising options. The radio advertising costs for these popular radio advertising options are based on frequency and time band hence even companies with a smaller budget can also aim for them.


Radio advertising prices would vary on basis of several factors.
1. City: Metropolitan cities often have a higher listenership when compared to smaller cities and this can reflect in the radio advertising prices.

2.  Ad Duration: Radio advertising prices for radio ad types like jingles would also depend on how long the advertisements are since they are charged per 10 seconds.

3.Time Band: Radio is mostly listened to by people travelling to and from work hence radio advertising prices during morning and evening are higher.

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Time bands for advertising on FM Radio and their relative cost are

1. Morning Prime Time (7 am – 12 noon) = Premium charged
2. Afternoon band (12 Noon to 5 pm) = Normal Pricing
3. Evening Prime Time (5 pm – 9 pm) = Premium charged

Radio advertisements are becoming more and more popular in the media industry. It is an effective advertising medium. The advertiser’s message can resonate in the consumer’s ears with proper voice acting, sound design, and copy. A radio ad is cost-efficient, targeted, easy to track, and extremely effective if done properly.

You can reach out to Ritz Media World, the most experienced Radio advertising agency in Delhi NCR. RMW has also been recognized as the most trusted Advertising Agency in the NCR.

You can call us, Write to us, or just drop us a message on our contact us page.

Happy Advertising!

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