Most experienced marketers are well-versed in the print advertising landscape. However, many newer advertisers have started to levitate away from print advertising with the notion that digital advertising delivers better results as it offers better tracking.
This is a misconception that an expert will be quick to point out. Many methodologies have been developed to track the specific demographics of any newspaper and also to track the performance of print advertisements.
However, there are many ways that one can still make the most out of your Newspaper Print advertising.
• Find a publication that has your preferred demographic.
There is a common misconception that Newspapers don’t offer the ability to target your audience. But newspaper Print Advertising offers you the ability to identify the publication has your target audience in their readership.
This targeting can be decided on factors such as Geography, Language, Gender, Income, and Employment.
With these factors in mind, you can identify the publication that has the closest match to your target audience as your readership.
• Find the best page that’s most relevant to your product or services.
Usually, every page of a newspaper serves a specific category of news. For example, if you want to place a Newspaper print ad for your School, College, or any other education based products and services, it’s highly recommended that you choose the education page of the newspaper.
If you’re not going for a front page ad, choosing the most service relevant page is the best way to ensure that you get to advertise to your target audience.
• Schedule your date.
Once you’ve finalized your publication and the relevant page for your print advertising, you will need to make sure that you pick the date when your ad is expected to be most effective.
Your Advertising Agency will be well informed and hence, will be the best equipped to recommend the best dates you should go for.
• Develop an impactful copy.
An impactful and effective copy for your ad is mandatory. It doesn’t matter if you’re going for classified ads or an elaborate visual. There is nothing that can take the place of a crisp and effective copy in a Print Ad.
• Choose an effective Design.
Visual advertising is clearly known to have a better response than classified ads. But that’s only true when an appealing and clearly suggestive design is used for your newspaper print advertising. Usually, your advertising agency will ab able to understand and produce such designs for your approvals.
• Get the best prices.
To get the most out of your print advertising, you need to get the best possible prices. This is where a good advertising agency can prove to be effective. An advertising agency has a healthy relationship with publications that enables them to get the best prices for you.
Ritz Media World has been publishing newspaper print ads across the nation for more than 14 years. This has enables us to develop, design, schedule, and deliver successful advertising campaigns for thousands of clients.
This success has also earned us the label of ‘The Most trusted Advertising Agency in Delhi/NCR’ by The Economic Times.
You can reach out to us directly or through our social media channels.
Until then, Happy Advertising!
