At Ritz Media World, our services in Media Planning and Buying are specific to radio advertising to cover all your need. Ultimately, our mission is to guarantee the optimal targeting of the listeners with your advertisements at the right time to maximize the return on investment with your campaign. Then utilizing our professionalism and input methodology, we guide you through the complex process of your business goal in radio advertising.
We begin with a meeting to discuss and get acquainted with your business needs, potential customers, and promoting campaign aims. It also reshapes our media plan to fit your envisioned picture to ensure you get the desired media branding.
Our team helps in carrying out a detailed analysis of the demographic and listener target groups, listening behaviors and the best stations as well as time periods for airing your advertisements. This method of advertising guarantees that the services are being sold to only people who will need them.
Grounded on the research findings, the specific stations, suitable hours, and correct number of repetitions of an advertisement are elaborated in the media schedule. We strive for an optimum combination of number of exposures and the number of times we expose the audience to the message to achieve the maximum result.
By way of networks that we have formed with various industries, we are able to successfully bargain for better rates and placements. What we’d like to achieve is to acquire high-cost airtime that is also reasonably affordable by your resource challenged company.
After your media plan is complete, we oversee the process of airing your ads at the agreed up media times. We work closely with radio stations in order to avoid any consequences and get the best location.
The information, including the performance, is collected throughout the campaign with detailed reports included as well. Using such data, we can realign objectives and optimize practices to increase effectiveness for your radio advertisements to meet its intended purpose.