As the month of March draws to a close, we all know that admission season is right around the corner. This is the time of the year when schools and colleges from across the country start making marketing and advertising efforts in a bid to attract educational aspirants.
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As an advertising agency, we’ve been active in this space for the better part of the last decade. Throughout this time, we have seen each platform evolve to find new ways to efficiently to its target audience. But the principle of School advertising (Pun intended) has remained the same. This is because the principal audience is still the same (which is the Parents).
Print is also known to be the most trusted news and general information platform in the world. It also caters to an audience that is usually measured in the upper spectrum of the intellectual scale. It also has specific segments and pages dedicated to various news verticals. This includes Entertainment, business, sports, Urban Affairs, and Education.
Outdoor advertising is based on three core factors. Intuitive design, Simplicity in information delivery, and Placement. You can tune these three factors to leverage outdoor advertising to your advantage.
Radio is a platform with the highest penetration of audience in its broadcast radius. This is a highly effective advantage as you can cater to a localized audience. You can easily isolate the priorities of your audience and write your promotional scripts on those given lines.
