FM Radio Advertising Agency in India

Radio advertising in India was introduced on July 3, 2001; when Indo-Asian News Service enabled Radio City Chennai to set up the first private FM station. Until then, listeners largely had to rely on state broadcaster AIR (All India Radio) for some stations with programs interspersed with advertisements. Globally, FM radio accounts for nearly 10% of the marketing pie just a little short of TV and print options like newspapers in developed markets but continues to languish at below 5% in India. Well-known stations on which people listen are Radio Mirchi, Radio One, Red FM, Radio Fever, Hello FM, Big Fm, Radio City, Radio Mango, Surya Fm, Rangila FM, Radio Nasha, AIR, FM Gold, Vividh Bharti, AIR FM Rainbow, Magic FM, Best FM, Sarthak FM, and Magic 106.4 FM.There are now over 80 FM stations running in different cities of the country with main markets situated at Delhi, Bangalore, Mumbai, Chennai and Kolkata.

FM Radio Advertising Cost

FM Radio Advertising is usually a cost based on how many 20 second spots run on an FM radio station at what price. Pricing may differentially channel to channel and it starts at around ₹100 for a 20-second ad and can go up to as much as ₹2,700 for the same duration.As a general rule, it all boils down to these two: how big your audience is and when exactly the ad was shown while on-air. Radio Mirchi (Delhi), Red FM (Mumbai), Radio Fever (Mumbai), Radio Indigo (Bangalore), Radio City, Hyderabad, among others also form part of the list of leading stations that has good following from listeners as well as advertisers.

In most cases, FM stations share their advertising rate cards but you cannot find the real price as it never remains constant. Regular discounts (usually based on number of locations booked.If you book through an agency, they will generally face off for a discount rather than the whole card rate. On the website, Ritz Media World is popular for providing some of the finest FM radio advertising rates and makes it easier for advertisers. You just need to select city and station which you want, and here we are Rate card, In addition to that we also have searching base cost and apply for discount offers.

 

Sr no	Brand Name	Explanation	Advertising Cost
1	Morning Prime Time	Morning 7am - 12 noon	Premium charged
2	Evening Prime Time	Evening 5pm - 9pm	Premium charged
3	Afternoon band	12 Noon to 5 pm	Normal Pricing

WELL KNOWN RADIO ADVERTISING AGENCY IN NOIDA 

The FM Radio Advertising Agency, Ritz Media World (India) And brand campaigns are a mix of research and creative work. we have evolved through the last one year as one of the better-known names in radio ads. Our team advertises on stations in Delhi, Bangalore, Pune, Chennai, Hyderabad and Mumbai to name the big cities that are still soaking their audience with FM.Radio is an old medium, and we still use it because it works for our clients. We work very closely with Radio Mirchi, Red FM, AIR, Radio Fever, Radio Indigo, Suryan FM and almost all the stations in any city. Therefore, having this backing, making bookings through Ritz Media World is a secure and efficient option.

For all the rate cards of a particular station along with attractive FM advertising offers, you can refer online to Ritz Media World. For more info, Contact, radio advertising agency, Ritz Media World, at info@ritzmediaworld.com, 09220516777.

 

Advantages of Radio Advertising

Due to the many positives of FM radio advertising, it has remained a popular medium and is even preferred by many.

1) Local Targeting—One of the biggest powers in FM advertising is being able to select one city at a time. So, for a brand that wants to reach only Delhi they can go in for some such station which covers the area like Radio mirchi

2) Repetition — radio allows you to get in front of the same listener over and over According to studies, people need on average four-to-five instances of hearing an ad before they take action or form a consideration – which is one key advantage FM has in campaigns.

3) Multiple Jingles Advertisers — You can also run multiple jingles in one campaign to keep the message exciting.

4) Cost Advantage – FM advertising, in fact amongst many other mediums usually, brings the lowest cost per reach.

 

Option	Explanation
Jingle Advertising	For many advertisers, jingles are their best bet for getting their message out in fundamentally different ways. We find the appropriate length and time during your commercial to play your jingle. Jingle is the cheapest advertising but Advertising rates for this media is among all other radio options.
RJ Mention	When amidst the RJ show, the RJ talks about advertiser’s brand. Cause a Tot – The RJ speaks for 40-50 sec to minutes depending on the demand of the advertiser. The premium you pay for FM advertising is also called RJ Mentions.
Sponsorship Tag	A show sponsorship tag is an announcement of the brand by the advertiser before the beginning of a show. FM Stations offer free sponsorship tags along with the FM Radio advertising package.
Radio Contest	An Advertising brand can sponsor games/quizzes on Radio and gives branded gratification to the winners of the contest. An innovative FM Radio advertising format that is charged at a premium over the normal FM radio advertising rate.
Time Check	You can remind your target audience about your brand in Schemer once appropriate cyst (e.g., with time check) every hour. Advertising in radio is simply the easiest way with Time Check. A long - term advertiser-friendly advertorial FM format
Studio Shift	Radio RJs can be made to come on the event at advertiser location, to help you drive the traffic on your event site. This is one of the costly FM Radio advertisement option and radio stations levy high premium compared to normal card rate of FM Radio advertising.
Roadblock	We have already seen brands like Saif play only their ads for a specific time. These are the FM advertising options that companies opt for to reach out in a non-cluttered environment on Radio. This makes it a premium FM as there are also paid to scurried these ads in FM., advertisers pay premium rates for the ads at regular of any other radio ad.

Schedule for Radio Advertising

Every radio station works on their ad schedule for the next day at night. Jingles must be entered before 4 pm to ensure that the selected channel has time to process them by airtime the next day. Remember that most FM advertising departments do not work at the weekends.

Evidence for Execution over Radio Channels

The deal will include a copy of the stations' schedule indicating exactly when each ad or series of ads will run.It gets shared beforehand so our clients know when everything goes live. FM stations broadcast an acknowledgement after the campaign runs, which indicates that ads have been delivered. Recordings are also available for RJ mentions or other ad formats on request

 

FM Radio Advertisements and Their Best Practices

• Your ad should be run near program breaks so that the attention increases.
• Place your audience listening habits on the time band.
• Begin with a blend of jingle lengths to grab attention, then short versions for memory retention.
• So always ask your agency for discounts do not pay from the rate card.
  
  

FM Radio Advertising | FAQ

1)      How early do we need to reserve?

Ans In some case he says "if the radio jingle is already ready and sent to us" then typically Ritz Media World will confirm a booking in 3 working days. Therefore, on the other hand Bookings falling on any weekend should be done at least 5 days prior Weekend Any booking between weekends Should Booking miniclade You will Must make off Minimum 5 days before. If we need to make the jingle that is around three working days.

We post the daily spot schedule so advertisers can see how many times they were played.After the campaign, a Broadcast Certificate is served on letterhead of broadcaster. It is proof that the recording has executed and the spot or ad aired and at what specific second it came on. Upon request, we can send you recordings of several handpicked places that might fit advertiser placements.

2) What is the Listenership of Augie Singing an FM radio station

Ans The RAM data can check out the audience size of each FM station. While this is a paid service, basic data on four Indian cities can be accessed for free on E4M. FM stations: Except Kolkata, you can check listenership for Delhi, Bangalore, Mumbai and Kolkata.

3) What can value added offerings to add some oomph to my campaign?

Ans Special Value-added Features Are Often Included by Stations or Agencies at No Additional Charge, Although Packages Generally Affect Rates. Typically, with the availability and scope of the campaign:

a. Show Sponsorship Tags at no additional cost for campaigns more than ₹1 lakh

b. All campaigns up to ₹5 lakh are eligible for Sponsorship Tags & RJ Mentions.

c. Campaigns up to ₹8 lakh may also earn Sponsorship Tags, RJ mentions and Contest promotions.

d. All of the above for campaigns above ₹8 lakh + an Interview segment and availability

4) What Does Advertise on FM Radio Cost?

Ans Speaking of which, FM ads don't exactly have a price as such. In certain lesser towns, a 10-second spot could cost as meagre as ₹30, while on bigger stations it could go up to ₹2,100. That, or they quote rates in 10-second intervals most of the time because that's how it works at most stations. Want a full list of stations with rates then Ritz Media World can provide it.

5) But what if I want my ad to appear somewhere during a break?

Ans It can, but one does not get it with the average price. A premium to be placed in particular ad breaks How much extra? Well, it really depends. Some stations charge about 50% more for the spot, others may double it depending on the market.

6) What about a 30-second ad?

Ans It generally goes for around three times the going rate for a standard 10-second spot. That is the basic math that most follow.

7)  How do I place an ad on FM?

Ans Indeed, the effort less course of action is by way of a radio advertising agency. These guys will help you decide what stations to run on and will negotiate pricing for you. Ritz Media World, a Delhi based agency is among those which have been aiding clients bagging lucrative deals like never before and by the right planning assistance.

8) Why would you record a jingle for the radio?

Ans There are two simple ways. Either you could just pay a professional to cut it up, or get them done on the radio station itself. The majority of agencies will also lend a hand with their clients on jingle recording, which is an added bonus for those who prefer not to get it done by themselves.

9) But what if my ad did not play due to an Inventory Issue??

Ans At times the station will not have room and ads will just skip. When that happens, advertisers typically have two choices:

a. Request the broadcaster to move your missed spot onto the next one available, or a date/time of your choosing

b. Get refund for leftover campaign in their company.

For the best advertisement rates, Contact us :- 

9220516777

info@ritzmediaworld.com

402-404, 4th Floor Corporate Park, Tower A1 Sector 142, Noida, Uttar Pradesh, India