Global brands can spend up to a billion dollars in developing a new brand identity to redefine themselves. This is an exercise usually carried out to appeal to a newer demographic. It is usually a very expensive process that required the best minds from a creative advertising agency.
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Developing a brand's visual identity involves creating a unique and recognizable visual representation of the brand that reflects its values, personality, and mission. Here are some key factors to consider when developing a brand's visual identity:
Choose fonts that are legible and reflect the brand's personality. The typography should be consistent across all marketing materials.
Select imagery and graphics that reflect the brand's personality and values. The visual elements should be consistent across all marketing materials and reinforce the brand's message.