Radio Mirchi 98.3 FM, one of India’s most loved radio stations, offers brands a vibrant platform to connect with millions of loyal listeners across the country. Whether you're promoting a product launch, event, or brand awareness campaign, Radio Mirchi ensures your message reaches audiences in the most engaging way possible.
Below is the updated rate card for advertising on Radio Mirchi across different cities in India:
Name |
Frequency |
City |
Language |
Reach |
Rate |
|
Radio Mirchi, Delhi |
98.3 |
Delhi |
Hindi |
18–20 Lakh+ |
Rs. 110 per second |
|
Radio Mirchi, Mumbai |
98.3 |
Mumbai |
Hindi |
20–22 Lakh+ |
Rs. 152 per second |
|
Radio Mirchi, Bangalore |
98.3 |
Bangalore |
Kannada |
12–14 Lakh+ |
Rs. 50 per second |
|
Radio Mirchi, Bangalore (Hindi) |
98.3 |
Bangalore |
Hindi |
8–10 Lakh+ |
Rs. 48 per second |
|
Radio Mirchi, Chennai |
98.3 |
Chennai |
Tamil |
10–12 Lakh+ |
Rs. 55 per second |
|
Radio Mirchi, Kolkata |
98.3 |
Kolkata |
Hindi/Bengali |
11–13 Lakh+ |
Rs. 55 per second |
|
Radio Mirchi, Hyderabad |
98.3 |
Hyderabad |
Telugu/Hindi |
9–11 Lakh+ |
Rs. 50 per second |
|
Radio Mirchi, Pune |
98.3 |
Pune |
Hindi |
7–9 Lakh+ |
Rs. 55 per second |
|
Radio Mirchi, Ahmedabad |
98.3 |
Ahmedabad |
Gujarati/ Hindi |
6–7 Lakh+ |
Rs. 52 per second |
|
Radio Mirchi, Lucknow |
98.3 |
Lucknow |
Hindi |
4–5 Lakh+ |
Rs. 16 per second |
|
Radio Mirchi, Patna |
98.3 |
Patna |
Hindi |
3–4 Lakh+ |
Rs. 30 per second |
|
Radio Mirchi, Jaipur |
98.3 |
Jaipur |
Hindi |
3–4 Lakh+ |
Rs. 18 per second |
|
Radio Mirchi, Surat |
98.3 |
Surat |
Hindi |
2–3 Lakh+ |
Rs. 18.5 per second |
|
Radio Mirchi, Indore |
98.3 |
Indore |
Hindi |
2–3 Lakh+ |
Rs. 16 per second |
|
Radio Mirchi, Nagpur |
98.3 |
Nagpur |
Hindi/ Marathi |
2–3 Lakh+ |
Rs. 13 per second |
|
Radio Mirchi, Bhopal |
98.3 |
Bhopal |
Hindi |
1.5–2.5 Lakh+ |
Rs. 12 per second |
|
Radio Mirchi, Kanpur |
98.3 |
Kanpur |
Hindi |
1.5–2.5 Lakh+ |
Rs. 11 per second |
|
Radio Mirchi, Vadodara |
98.3 |
Vadodara |
Hindi |
1.5–2 Lakh+ |
Rs. 12 per second |
|
Radio Mirchi, Rajkot |
98.3 |
Rajkot |
Hindi |
1–2 Lakh+ |
Rs. 11 per second |
|
Radio Mirchi, Nashik |
98.3 |
Nashik |
Hindi |
1–2 Lakh+ |
Rs. 11 per second |
|
Radio Mirchi, Aurangabad |
98.3 |
Aurangabad |
Hindi |
1–2 Lakh+ |
Rs. 10 per second |
|
Radio Mirchi, Jabalpur |
98.3 |
Jabalpur |
Hindi |
1–2 Lakh+ |
Rs. 10 per second |
|
Radio Mirchi, Kolhapur |
98.3 |
Kolhapur |
Hindi |
1–2 Lakh+ |
Rs. 10 per second |
|
Radio Mirchi, Jalandhar |
98.3 |
Jalandhar |
Hindi |
1–2 Lakh+ |
Rs. 13 per second |
|
Radio Mirchi, Coimbatore |
98.3 |
Coimbatore |
Tamil |
1.5–2 Lakh+ |
Rs. 16 per second |
|
Radio Mirchi, Madurai |
98.3 |
Madurai |
Tamil |
1–2 Lakh+ |
Rs. 15 per second |
|
Radio Mirchi, Mangalore |
98.3 |
Mangalore |
Kannada |
1–2 Lakh+ |
Rs. 11 per second |
|
Radio Mirchi, Visakhapatnam |
98.3 |
Visakhapatnam |
Telugu/ Hindi |
2–3 Lakh+ |
Rs. 20 per second |
|
Radio Mirchi, Vijayawada |
98.3 |
Vijayawada |
Telugu |
1.5–2 Lakh+ |
Rs. 15 per second |
|
Radio Mirchi, Thiruvananthapuram |
98.3 |
Thiruvananthapuram |
Malayalam |
1.5–2 Lakh+ |
Rs. 16 per second |
Radio Mirchi's unmatched presence across India's metros and growing cities makes it the go-to choice for high-impact advertising. Whether you're a national brand or a local business, you can strategically pick cities that align with your target audience and budget.
Advertising on Radio Mirchi comes with several benefits:
Need help creating your audio ad or booking slots across multiple cities? Get in touch with Ritz Media World today, and let us simplify your radio advertising journey.
How can I book an ad on Radio Mirchi?
Ans:- You can book your ad on Radio Mirchi through their official website or by contacting their sales team directly. Alternatively, you can also work with agencies like Ritz Media World and Creative Thinks Media, which specialize in booking radio ads and can help you with the entire process.
What are the best rates for booking a Radio Mirchi ad?
Ans:- The rates for advertising on Radio Mirchi vary depending on factors such as the time slot, program type, location, and the duration of the campaign. To get the best rates, it’s recommended to book ads during off-peak hours or leverage package deals for longer campaigns. Agencies like Ritz Media World and Creative Thinks Media can help you find the best deals available.
Can I negotiate the ad rates?
Ans:- Yes, in many cases, there is room for negotiation, especially if you plan a long-term campaign or are booking a large volume of ads. Radio Mirchi may offer customized pricing packages based on your specific requirements. Ritz Media World and Creative Thinks Media can help you negotiate the best possible rates.
What factors affect the pricing of a Radio Mirchi ad?
Ans:- Several factors impact the pricing of ads, including the time of day (prime time vs off-peak hours), the city or region you're targeting, the type of ad (commercial, jingle, etc.), and the duration of the ad slot. Ritz Media World and Creative Thinks Media can advise you on how to get the most out of your ad budget.
How can I ensure that I get the best rates for my ad?
Ans:- To secure the best rates, consider booking your ads in advance, selecting off-peak times, and opting for longer ad durations. Working with a media buying agency like Ritz Media World or Creative Thinks Media can help you get better deals and strategically plan your campaign.
Is it possible to target specific audiences with Radio Mirchi ads?
Ans:- Yes, Radio Mirchi offers targeted advertising based on demographics such as age, gender, location, and interests. You can choose specific stations and time slots that align with your target audience for more effective campaigns. Ritz Media World and Creative Thinks Media specialize in audience targeting and can help tailor your ad to reach the right listeners.
How do I track the success of my Radio Mirchi ad?
Ans:- Radio Mirchi offers various tools and reports to help you track the performance of your ad campaigns. You can measure metrics like reach, listener engagement, and brand recall. Additionally, surveys and feedback can help gauge the effectiveness of your ad. Ritz Media World and Creative Thinks Media also provide tracking services to ensure that your ad campaign delivers the desired results.
How do I get started with booking an ad today?
Ans:- To get started, contact Radio Mirchi’s ad sales team directly or use a reliable agency like Ritz Media World or Creative Thinks Media. Both agencies specialize in radio ad bookings and will guide you through the process, help you choose the right package, and assist in securing the best rates for your ad.