Traditional and Modern Advertising Methods Used by a Digital Marketing Agency in Gurgaon
The marketing world is changing every day, and digital marketing agencies are employing new-age advertising techniques in their marketing strategies. However, the best digital marketing agency in Gurgaon, like Ritz Media World, employs the perfect blend of traditional and modern advertising mediums, like print and radio advertising and video productions, to grab customer attention and gain positive results for businesses!
Traditional Advertising Methods of Digital Marketing Agency in Gurgaon
What do you think may be the reason behind the smooth functioning and adoption of traditional marketing channels? New advertising platforms and strategies have evolved in recent times, but not all of them are equally effective for varied audiences and businesses. Since there’s no one-size-fits-all approach to advertising and marketing, businesses in their developing stage can use both modern digital marketing solutions and traditional advertising mediums to gain positive results. In fact, traditional here means a touch of modern technological advancements blended in each of the marketing mediums.
Read on to learn more about the different traditional advertising methods applied by digital marketing agencies these days.
Print Advertising
Considering that 82% of consumers trust print advertisements the most when making purchase decisions, digital marketing agencies like Ritz Media World offer such services on a wide scale. They make the best use of newspapers, magazines, brochures and billboards to reach a wider audience and build trust among the clients. Starting from Hindustan Times and Times of India to Punjab Kesari and Dainik Jagran, they associate with the best newspapers and magazines to target audiences. Added to this is their strategy of combining digital advertisements with print ads, which increases the effectiveness of their online digital marketing agency by a staggering 400%.
These agencies also create advertisements for catalogues, books, and leaflets and put them in the right place with choices like multiple pages, partial sizes, and regional versions, bringing good results for their clients. With the perfect blend of attention-grabbing images and content, these agencies create memorable designs by experimenting with typefaces, layouts, pictures, colours, shapes and sizes. Some of these agencies are also working on the adoption of augmented reality print advertisements that can take the entire print advertising medium up a notch, delivering the best results for businesses.
Radio Advertising
One of the most popular and classic advertising mediums for businesses and digital marketing agencies alike, radio advertisements reach a large audience and bring in desired results. That’s because many people still listen to the radio when working or commuting. The best digital marketing agencies in Gurgaon create memorable and catchy radio advertisements that create brand awareness by keeping up with the target audience’s nostalgic nerves.
You can partner with the best FM Radio advertising agency to market your products and services on well-known FM radio channels, like Radio Mirchi Delhi RJ list (98.3 MHz), RED FM (93.5 MHz) and BIG FM (92.7 MHz). Such advertisements are designed in varied formats, repetitions, durations and time-slots to bring better returns on investment for businesses including eCommerce, start-ups, SMEs, real estate, automobile, education and hospitality.
Modern Advertising Methods of Digital Marketing Agencies in Gurgaon
Digital marketing agencies in Gurgaon also offer modern forms of digital advertising, like
Video Productions
Video advertising is one of the most popular forms of digital marketing, especially for larger businesses with huge budgets. Digital marketing agencies in Gurgaon make entertaining and creative videos to capture target audiences’ understanding and attention. From idealizing to the final cut, these agencies offer a plethora of production and post-production services, including conceptualizing, recce, script writing, casting, direction, shooting and editing. With brands exploring different avenues for video ads, these agencies specialize in corporate and film video production, making them memorable for audiences.
Leveraging the Power of Influencers or Celebrities
Influencer or celebrity marketing is another modern form of digital media marketing where the products and services of a company are endorsed by influencers with a considerable number of followers on social media platforms. Whether you require someone to make a dance video for your shoe brand or someone to share their tips on using your skincare creams and lotions, the artist management services of digital marketing agencies in Delhi NCR will get you covered.
The professionals working for these agencies choose the right name to associate with your brand so it stands out in the competition. They spread the word about your brand by getting the most popular influencers to post or create content about your products or services, thus catching the attention of prospective buyers.
Conclusion
Choosing the best digital marketing agency in Gurgaon, like Ritz Media World, can help with business growth. Be it traditional or modern forms of advertising, these agencies will ensure greater reach, faster results, more customers and increased profits with their versatile services. Moreover, their expertise in creating improved digital marketing rules can keep you ahead of the competition. Contact them now for affordable and reliable digital marketing solutions.
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