according to an expert advertising agency, above-the-line (ATL) advertising refers to traditional mass media advertising, such as television, radio, print, and outdoor media. These are typically used for brand-building and reaching a broad audience.
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ATL advertising is generally more suitable for businesses that have a broad target audience and a larger marketing budget. Here are some types of businesses that could benefit from ATL advertising:
An advertising agency would recommend ATL Advertising to consumer goods companies, such as those that sell food, beverages, and household products, which often have a large target audience and can benefit from the broad reach of mass media advertising.
The automobile industry often uses ATL advertising to build brand awareness and showcase new models.
Banks, insurance companies, and other financial service providers often use mass media advertising to promote their services to a broad audience.
Travel companies and tourism boards often hire an advertising agency for mass media advertising to promote destinations and travel packages to a broad audience.
Retailers, particularly those with a large number of stores or online presence, can benefit from hiring an advertising agency for mass media advertising to promote their brand and products to a wide audience.
Film studios, television networks, and music labels often use mass media advertising to promote new releases and build audience anticipation.
If you need experts in advertising and go-to-market strategy development, call Ritz Media World. An award-winning advertising agency that has recently been distinguished as ‘The Most Trusted Advertising Agency in Delhi/NCR’ by The Economic Times.