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Effective tips for Education Advertising

As the month of March draws to a close, we all know that admission season is right around the corner. This is the time of the year when schools and colleges from across the country start making marketing and advertising efforts in a bid to attract educational aspirants. 

As an advertising agency, we’ve been active in this space for the better part of the last decade. Throughout this time, we have seen each platform evolve to find new ways to efficiently to its target audience. But the principle of School advertising (Pun intended) has remained the same. This is because the principal audience is still the same (which is the Parents).

This is how we have been able to reorganize effective advertising strategies based on conventional advertising platforms.  

Print Advertising

Print is also known to be the most trusted news and general information platform in the world. It also caters to an audience that is usually measured in the upper spectrum of the intellectual scale.  It also has specific segments and pages dedicated to various news verticals. This includes Entertainment, business, sports, Urban Affairs, and Education.

It is ideal to publish your advertisement in the education section but it also allows you to leverage other verticals based on your institution’s speciality. For example, if your school/college has an exceptional record of producing professional athletes, you can also use the sports section to advertise the same. Students are more likely to take note of what you’re offering if you offer them something along the same lines as what you’re offering them.

Outdoor Advertising

Outdoor advertising is based on three core factors. Intuitive design, Simplicity in information delivery, and Placement. You can tune these three factors to leverage outdoor advertising to your advantage.

An advertising agency will be able to help you in determining the combination through their experience and expertise.

For example, placing your school’s advertising near a dance school with an emphasis on your institution’s ability to train future professionals can be highly effective.

Radio Advertising

Radio is a platform with the highest penetration of audience in its broadcast radius. This is a highly effective advantage as you can cater to a localized audience. You can easily isolate the priorities of your audience and write your promotional scripts on those given lines. 

Your advertising agency will be able to build an effective broadcast schedule that will have maximum traction at minimum cost.

Ritz Media World is an advertising agency that has been servicing brands nationally for the last 15 years. This has also required us to constantly keep track of the latest developments in the world of advertising. This has enabled us to continuously deliver effective campaigns for our clients and partners.

This is why we have also been awarded the recognition of ‘The Most Trusted Advertising Agency in Delhi/NCR’ by the Economic Times.

If you wish to know more about how we can leverage our mall advertising expertise and advertising agency experience to grow your brand, you can get in touch with us by clicking here.

Until then, Happy Advertising. 

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