In the last two years, event attendance has grown at an exponential rate. This has resulted in events generating large sums of revenue. As an advertising agency, we see this as a massive advertising opportunity for a brand to promote its products and services.
Event
organizers continuously innovate to deliver the best experiences for their
patrons, sponsors, and partners alike. However, there are some advertising
opportunities that have always been in use and have delivered results.
Food and beverages
An Advertising Agency recognises this as
an opportunity for Local businesses can leverage this opportunity to gain brand
traction and additional revenue. Major food and beverage brands usually opt for
exclusive food and distribution rights in these events for maximum exposure.
Façade and decorations
The purpose
of an event is primarily to deliver a memorable experience. An essential part
of this experience is the façade and how the venue is decorated. This is also an
opportunity for brands to cleverly place themselves as these decorations can be
used for subtle advertising and product placements.
Banner placements
Banner
placement is the most simple and most effective form of advertising. An Advertising Agency is likely to
leverage this with a design format that integrates with the theme of the
event’s decoration as brands can uselarge vertical spaces as outdoor
advertising banners.
Experiences and activation zones
As
mentioned earlier, patrons of events visit for the experience. This is why an Advertising Agency is likely to
leverage this as an opportunity for brands to directly activate their
audience. Brands can be granted
specified spaces to activate their customers through activities and rewards.
Strategic partnerships
Organizing
is not easy nor is it cheap. You need deep pockets to organize an event and
deeper pockets to promote it. This is where strategic partnerships for your
event come in handy. An advertising
agency recommends such partnerships as this greatly reduces the potential
costs related to the event and its promotion.
Partner with key asset holders to reduce your operational effort and
costs.
These
partnerships usually include but are not limited to the following:
·
Venue
partner
·
Promotion
partner
·
Audio/sound
partner
Ritz Media
World is an award-winning advertising
agency that has recently been distinguished as ‘The Most Trusted Advertising Agency in Delhi/NCR’ by The
Economic Times.
This award
was given in recognition of our integrated creative and advertising services
that enable us to yield the best results at the lowest cost.
If you want
to discuss advertising opportunities for your brand, you can reach out to us directly or you can ping us on any
of our social media channels.
Until then,
Happy Advertising!
