In the age of globalization, we have seen multi-national brands make strides when it comes to overall growth and outreach. This means businesses that one day started in a small city in Germany, could be selling running shoes in the most remote village in Odisha.
But
globalisation comes with its own set of challenges. There have been many
instances where international brands have put a lot of effort and investment
into entering a certain region. But ultimately had to relinquish any hope of
acquiring a critical market percentage to be profitable. Later it turns out
that a local business offering the same proposition has seen a contrasting
amount of success.
How could
this be?
The answer
lies in the way it was sold. Global brands follow a standardized promotional
strategy whereas smaller businesses employ a localized advertising and
promotional strategy. So let’s learn more about the benefits of localized
advertising campaigns.
Better message saturation
When you
promote your advertising message in the local language format, the local
populous is more likely to understand your advertising and hence remember your
advertising message. This is why anadvertising
agency is likely to hire local talent to design and develop a regional
advertising ad campaign.
Ability to personalize your advertising
Every
region has its own language, customs, aspirations, and idols. An advertising agency would leverage all
this to build a personalized message for the audience in this region
specifically.
Better trust
An advertising agency spends a
considerable amount of time building personalized advertising. The target
audience finds it easier to trust the advertising as they find it easier to
connect with the message and the way of storytelling.
Better engagement and ROI
With better
saturation, the ability to personalize messaging, and trust, an advertising agency is able to deliver
better results from advertising campaigns.
Ritz Media
World is an award-winning advertising
agency that has recently been distinguished as ‘The Most Trusted Advertising Agency in Delhi/NCR’ by The
Economic Times.
This award
was given in recognition of our integrated creative and advertising services
that enable us to yield the best results at the lowest cost.
If you want
to discuss advertising opportunities for your brand, you can reach out to us directly or you can ping us on any
of our social media channels.
Until then,
Happy Advertising!
