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The different types of outdoor advertising you can use to promote your business.

Since its inception, outdoor advertising has evolved and branched out into multiple sub-formats. These formats if used correctly, can greatly influence the results of your branding activities. As an advertising agency, our clients from across India have leveraged outdoor advertising to accelerate the growth of their brands.

There are several types of outdoor advertising, including:


Large signs or posters are typically placed on high-traffic highways or roadsides. They can be digital or static. Although this is the simplest form of advertising, it is easier said than done. An experienced advertising agency follows a series of steps to build simple and effective advertising.

Transit Advertising

This includes advertisements on buses, taxis, trains, subways, and other public transportation vehicles.

Street Furniture Advertising

Advertisements are placed on items like benches, bus shelters, phone booths, trash cans, and other public structures.

Mobile Billboards

Advertisements on trucks, trailers, or other mobile structures that move around a city. This usually special permission from the local administration prior to the commencement of the campaign. Your advertising agency should be able to secure that for you.

Guerrilla Advertising

Advertising uses unconventional or unexpected locations, such as walls, staircases, or other public areas, to promote a product or service. To execute this successfully, you need an advertising agency with a deep understanding of your customer’s psychology, and the law of the land.

Digital Out-of-Home (DOOH) Advertising

This is outdoor advertising that uses digital technology to display ads on electronic billboards, interactive kiosks, and other digital displays.

Event Sponsorship

Advertising is associated with events such as concerts, sports events, festivals, and other public gatherings.

Each of these types of outdoor advertising has its unique advantages and can be an effective way to reach a wide audience.

If you’re looking for experts in outdoor advertising, call Ritz Media World. An award-winning advertising agency that has recently been distinguished as ‘The Most Trusted Advertising Agency in Delhi/NCR’ by The Economic Times.

This award was given in recognition of our integrated creative and advertising services that enable us to yield the best results at the lowest cost.

If you want to discuss advertising opportunities for your brand, you can reach out to us directly or you can ping us on any of our social media channels.

Until then, Happy Advertising!

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