Since its inception, outdoor advertising has evolved and branched out into multiple sub-formats. These formats if used correctly, can greatly influence the results of your branding activities. As an advertising agency, our clients from across India have leveraged outdoor advertising to accelerate the growth of their brands.
There are several types of outdoor
advertising, including:
Billboards
Large signs or posters are typically placed
on high-traffic highways or roadsides. They can be digital or static. Although
this is the simplest form of advertising, it is easier said than done. An
experienced advertising agency follows
a series of
steps to build simple and effective advertising.
Transit Advertising
This includes advertisements on buses,
taxis, trains, subways, and other public transportation vehicles.
Street Furniture Advertising
Advertisements are placed on items like
benches, bus shelters, phone booths, trash cans, and other public structures.
Mobile Billboards
Advertisements on trucks, trailers, or
other mobile structures that move around a city. This usually special
permission from the local administration prior to the commencement of the
campaign. Your advertising agency
should be able to secure that for you.
Guerrilla Advertising
Advertising uses unconventional or
unexpected locations, such as walls, staircases, or other public areas, to
promote a product or service. To execute this successfully, you need an advertising agency with a deep
understanding of your customer’s psychology, and the law of the land.
Digital Out-of-Home (DOOH) Advertising
This is outdoor advertising that uses
digital technology to display ads on electronic billboards, interactive kiosks,
and other digital displays.
Event Sponsorship
Advertising is associated with events such
as concerts, sports events, festivals, and other public gatherings.
Each of these types of outdoor advertising
has its unique advantages and can be an effective way to reach a wide audience.
If you’re looking for
experts in outdoor advertising, call Ritz Media World. An award-winning advertising agency that has recently
been distinguished as ‘The Most Trusted Advertising
Agency in Delhi/NCR’ by The Economic Times.
This award was given
in recognition of our integrated creative and advertising services that enable
us to yield the best results at the lowest cost.
If you want to discuss
advertising opportunities for your brand, you can reach out to us
directly or you can ping us on any of our social media channels.
Until then, Happy
Advertising!
