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Evolution of advertising over the last decade

Over the last decade, we as an advertising agency have observed that India has undergone significant changes due to various factors such as the rise of digital media, the growth of e-commerce, and changing consumer behaviour.

Here are some of the key changes that have occurred:

Shift to Digital Media

With the widespread availability of smartphones and the internet, more and more people are consuming content online. As an advertising agency, we have seen a shift in advertising budgets from traditional media like television, print, and radio to digital media channels such as social media, search engines, and video platforms.

Increased Focus on Regional and Vernacular Languages

As more and more people from smaller towns and rural areas are coming online, every advertising agency is now increasing its focus on advertising in regional and vernacular languages. This has led to the creation of new advertising formats and campaigns that cater to local audiences.

Rise of Influencer Marketing

Influencer marketing has gained significant momentum in India over the last decade. Brands are partnering with social media influencers and content creators to reach out to their target audience and build brand awareness.

Growing Importance of E-commerce

With the growth of e-commerce in India, advertising has become more targeted and personalized. Brands are leveraging data analytics and machine learning to deliver personalized ads to consumers based on their online behaviour and purchase history.

Emphasis on Social and Environmental Issues

There has been a growing trend towards brands taking a stance on social and environmental issues. Many brands are now using their advertising campaigns to raise awareness about important issues such as gender equality, climate change, and mental health.

The advertising landscape in India has become more dynamic and diverse over the last decade, with brands embracing new technologies and mediums to reach out to their audiences.

If you’re looking for an experienced and reputable advertising agency that knows what it’s talking about, call Ritz Media World.  An award-winning advertising agency that has recently been distinguished as ‘The Most Trusted Advertising Agency in Delhi/NCR’ by The Economic Times.

This award was given in recognition of our integrated creative and advertising services that enable us to yield the best results at the lowest cost.

If you want to discuss advertising opportunities for your brand, you can reach out to us directly or you can ping us on any of our social media channels.


Until then, Happy Advertising!

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We’re always learning and growing with time. Our blog is a repository of what we’ve learned as advertisers over the last 14 years. This will help you make better decisions while advertising.

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