From the cheesy gender reveal parties to the sombre scene of a funeral, colours have been an essential part of our everyday lives. We associate them with many key moments and emotions. So it would only make sense that we leverage colours in advertising.
A creative advertising agency has a specific purpose to fulfil. It is to conceptualize, design, develop, and deliver creative content with the best chances to influence client conversion.
As creative service providers, we place great emphasis on how we use colours to make our creatives more effective in delivering the intended impact.
With a lot of research filled with trial and error, we have successfully developed a pellet that can encapsulate almost every emotion that we wish to invoke in a creative.
Red
- Excitement
- Strength
- Love
- Energy
Red is a colour that can be used to trigger passion. It can be used for campaigns where you wish to announce a breakout offer for a product. It can also be used as a base layer for completely inverse colours. This further enhances the colour’s impact.
Green
- Nature
- Healing
- Freshness
- Quality
It’s quite obvious that this colour is closely associated with nature. This is why you can find these colours in visuals that deal in the consumables and perishable sectors. It is also a colour that you will see being widely used in self-care products.
Blue
- Trust
- Peace
- Loyalty
- Competence
This colour is associated mainly with positive emotions. You will see this colour set being used widely in real estate, tech, and retail-based visual advertising.
Black
- Formality
- Dramatic
- Sophistication
- Security
This is a colour that A Creative Advertising Agency loves to use. Its ability to say so much with so little gives designers and copywriters a lot of room to work with.
White
- Clean
- Simplicity
- Innocence
- Honest
Simplicity is key. No colour says it better than white. This is why it is used similarly. This colour is used as an assurance that there is no hidden agenda or undesired influence. It also helps Creative Service Providers use assets that could be limited by any other colour above.
If your wish to build effective creative strategies for your branding exercise. You can get in touch with ‘The Most Trusted Advertising Agency in Delhi/NCR’. It’s a title awarded by The Economic Times for our integrated adverting services and creative solutions.
You can reach out to us directly or ping us on any of our social media channels.
Until then, Happy Advertising!
