Celebrity endorsements are not new in marketing practices. Brands have long been leveraging the influence of public figures to promote their products and services. This is one of the more effective ways to gain mass traction as celebrities are subjected to admiration and idolization by their followers.
This had been utilized by businesses of all sizes where celebrities and influencers are used as spokespersons, company representatives, and brand ambassadors.
Advantages of celebrity endorsements.
There are several big and small advantages of celebrity endorsements. For now, let’s discuss the most prevalent and direct advantages.
1. Increment in brand value
Once a brand brings a celebrity on as a brand ambassador, its target audience instantly views said brand with an elevated sense of trust. This is a result of an added sense of legitimacy that the celebrity’s public image brings to the brand itself.
2. Elevation in status
Celebrities often carry a superstar status with them. When such celebrities are brought on board, the brand’s products and services are viewed with the same status as the brand ambassador.
3. Improved Recall
With a recognisable face placed in advertising collateral (Be it Print, Outdoor, TV, or DIGITAL). Brands maintain a higher recall and retention with their audience. This is because people now associate brands with their brand ambassadors.
4. Improved sales
The sum of added brand value, elevated brand status, and improved recall creates a ripe environment for your target audience to opt for your products and services when required. A celebrity’s call-to-action also has a better positive response rate than plain call-to-action posts.
If you wish to find the right brand ambassador that echoes your brand’s value and connects well with your target audience, you need an agency that has decades of experience in recognizing the right fit for you.
Ritz Media World has been awarded ‘The Most Trusted Advertising Agency in Delhi/NCR’ by The Economic Times. This is in recognition of the attention to detail that our team puts in while developing promotional strategies for our clients.
Get in touch with us for all marketing and advertising-based solutions. And follow us for any recent updates.
Happy Advertising!
