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Go To Market guide for your restaurant & Bar

Congratulation on the opening of your restaurant! 

You must surely be looking forward to the long queues of patrons waiting eagerly to rush into your doors for an exquisite dining experience. 

 

But don’t lose heart if that’s not the case (yet). Running a restaurant is hard work, especially if no one knows about it.

Yes, we’re talking about how you should advertise your restaurant.

So here’s a quick step-by-step go-to-market guide.

PHASE 1 (PRE-LAUNCH SETUP)
Identification Of Key Assets

Identify what makes your restaurant unique. What do you do better than everyone else? Is there something that none of your competition could provide?

As soon as you identify these assets and key points, you will have your USPs to advertise.

Communication With Viable Content Creators

Start building a Rolodex of influencers that you would like to invite to your venue.  These influencers will bring attention to your venue and potential customers to your venue.

NOTE: start with influencers that are based near your venue. This will help you save transportation costs when you invite them into your venue.

Coordination With Major Publications

This is when an advertising agency comes in handy. Major publications based around your city are the best way to broadcast your venue’s presence.

Finalize Campaigns On Radio, Print, Outdoor, And Digital

Based on flexibility and reach, your advertising agency should provide you with a set of options to choose from.

PHASE 2 (SOFT-LAUNCH)
Invite Only Creator’s Party

A group of influencers would have a private party at your venue where they can convince and generate content based on your venue. This content will later be published on their platform to advertise your business.

Testing Operational Readiness

This party will act as a beta test for your venue. As this will be a controlled group, you can use this opportunity to make sure that all functional elements are in proper working order.

Announcement Of Headliner Launch

Your advertising agency would have booked a major performer for your venue. This is the time when you can announce the date of the opening and the performer that will be coming to your venue on the opening night.

INITIATION OF THE HYPE CAMPAIGN

Use the information above to start generating hype around your venue. You will be advertising on the pre-set platforms that you decided on with your advertising agency.

PHASE 3 (LAUNCH)
Strategic Release Of Creator’s Party Footage

This is the time when the influencers will be releasing the content that they generated at the creator’s party to advertise your venue.

Advertorials On Major Publications

Your content will switch from the hype creation campaign to a full-fledged promotional campaign that invites patrons to your venue.

A Performance By The Event Headliner

A major performer that was announced during the hype campaign will headline the event.

Announcement Of Influencer Lineup

Create a calendar where you will have a roster of influencers visiting the venue throughout a strategic timeframe.

Reviews In Major Journals

Have restaurant reviewers affiliated with a major publication reviewed your venue? Your advertising agency should be able to facilitate this.

PHASE 4 (POST-LAUNCH)
Corporate & Group Discounts

Incentivise large groups to visit the venue. Groups tend to attract more patrons as they see them having a good time.

Leverage User-Generated Content

Provide visitors with spaces that are primed for photography. This will incentivise patrons to take pictures and post said pictures on social media. This is most effective free marketing.

Regular Influencer Meet & Greet

Invite influencers in your ever-growing network to host meet-and-greets with their fans. Offer a cut form sakes if you have to.

Customer Feedback

Treat customer feedback seriously, be courteous, and provide an amicable solution. This greatly impacts the chances of a patron becoming a repeat customer.

You can also advertise positive feedback.

Active Events Calendar

Create an active events calendar with pre-set themes. This will ensure that repeat customers continue to have unique experiences.

REGULAR REVIEWS IN MAJOR JOURNALS

Regularly invite reviewers from different publications to review your restaurant, this will help in keeping your venue relevant.

For a more comprehensive and in-depth go-to-market plan, call Ritz Media World.

Ritz Media World is an advertising agency that has been servicing brands nationally for the last 15 years. This has also required us to constantly keep track of the latest developments in the world of advertising. This has enabled us to continuously deliver effective campaigns for our clients and partners.

This is why we have also been awarded the recognition of ‘The Most Trusted Advertising Agency in Delhi/NCR’ by the Economic Times.

If you wish to know more about how we can leverage our content marketing services and advertising agency experience to grow your brand, you can get in touch with us by clicking here.

Until then, Happy Advertising. 

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Advertising on Radio - Rmw

We’re always learning and growing with time. Our blog is a repository of what we’ve learned as advertisers over the last 14 years. This will help you make better decisions while advertising.

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