Why bad practices are ruining advertising?
The digital age has enabled us to interact with people from across the globe. It has enabled us to learn to form the cultures of the world. This has also ushered in the age of e-commerce and digital advertising.
An advertising agency can tell you if executed correctly under favourable circumstances, digital advertising has proven to be a highly effective tool for businesses of many sizes.
But due to some unhealthy advertising practices, this platform has been compromised and its effects are being observed on other platforms as well.
Oversaturation
It is widely known that digital advertising has the lowest barrier to entry when it comes to cost. But this has turned out to be a double-edged sword. As many smaller brands were able to effective results in the early age of digital advertising, a flurry of brands rushed in on the platform to advertise their products and services.
As there was no upper limit on advertising frequency and space, potential customers soon became overwhelmed with advertising. This caused advertising fatigue and customers soon became immune to any ad that they saw.
Compromised Quality
As advertising had a very low barrier to entry, businesses became a lot less concerned about the quality of content that went into their advertising. This gave a rise to inferior advertising that can be found wanting in terms of story building, the flow of information, Quality of production, and general overall engagement.
Lack of Trust
The realm of digital advertising has little to no regulation. In the spaces where there are regulations, there is a severe lack of effective enforcement. This has enabled individuals to partake in fraudulent practices. This has caused customers to lose more faith in ad banners and posts.
In contrast, legacy advertising platforms have maintained their reputation through effective enforcement of regulations and healthy advertising practices. This is why advertising agencies still believe platforms like Print, Radio, Outdoor, and TV to be effective tools for advertising.
The misconception of digital advertising being more effective has risen from the amount of real-time data one gets from a campaign. When observed objectively, an advertising agency will be able to tell you that all platforms are equally effective when generalized although some platforms offer better traction for brands with a long legacy.
This is why an advertising agency will recommend that you use digital advertising as a complementary platform to your other advertising and marketing practices.
Ritz Media World is an advertising agency that has been servicing brands nationally for the last 15 years. This has also required us to constantly keep track of the latest developments in the world of advertising. This has enabled us to continuously deliver effective campaigns for our clients and partners.
This is why we have also been awarded the recognition of ‘The Most Trusted Advertising Agency in Delhi/NCR’ by the Economic Times.
If you wish to know more about how we can leverage our mall advertising expertise and advertising agency experience to grow your brand, you can get in touch with us by clicking here.
Until then, Happy Advertising.
