When a company brings a new product into the consumer space, it usually relies on an expert advertising agency to develop a go-to-market strategy. The agency then identifies the product and the key advantages and differentiating factors for the product’s competitive analysis.
Post developing a deep understanding of the
product, advertisers then use the following points to build an effective strategy:
Identify your target audience
The first step taken by the advertising
agency in the strategy is to identify the target audience. Who are the
customers that you want to reach? What are their interests, behaviours, and
pain points? By understanding your target audience, you can develop promotional
activities that are tailored to their needs and preferences.
Define your objectives
What does the advertising agency want
to achieve with the advertising campaign? Does the client want to generate
leads, drive sales, or build brand awareness? By defining your objectives, you
can develop a strategy that is focused on achieving your specific goals.
Develop your messaging
Your messaging should be tailored to the
client’s target audience and objectives. What is the key message that the advertising
agency wants to communicate? What benefits does the product offer to the
customer? Your messaging should be clear, concise, and persuasive.
Select your promotional activities
There are many different below-the-line
promotional activities that an advertising agency can choose from,
including email marketing, social media marketing, influencer marketing, event
marketing, and direct mail. Select the activities that are most likely to reach
your target audience and achieve your objectives.
Set your budget
Some advertising activities can be more
cost-effective than other advertising methods, but the client still needs to
set a budget. Determine how much the client can afford to spend on each
activity and allocate your resources accordingly.
Implement your promotional activities
Once the advertising agency has
developed the client’s advertising strategy, it’s time to implement these
promotional activities. This may involve creating content, designing
promotional materials, or organizing events. Ensure that your messaging is
consistent across all activities.
Measure your results
The final step in developing an advertising
strategy is to measure your results. Track your metrics, such as website
traffic, social media engagement, leads generated, and sales, and analyze your
data to determine which activities are most effective. Use this information to
optimize your strategy and achieve your objectives more effectively.
The macro details change from client to
client and the product to produce. But the core premise remains largely
unchanged. The capabilities of an advertising agency will depend on how
cohesive and detailed each element of the Go-To-Market strategy is.
If you need an expert advertising
agency, call Ritz Media World. An award-winning advertising agency that has recently been distinguished as ‘The
Most Trusted Advertising Agency in
Delhi/NCR’ by The Economic Times.
This award was given
in recognition of our integrated creative and advertising services that enable
us to yield the best results at the lowest cost.
If you want to discuss
advertising opportunities for your brand, you can reach out to us
directly or you can ping us on any of our social media channels.
Until then, Happy
Advertising!
