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Essential fonts to have in your inventory

They say that beauty is in the eyes of the beholder. A majority of seasoned and unseasoned designers may find this to be disagreeable. But it does not change the fact that the observer is the final judge of the quality of the creative in question.

Essential fonts to have in your inventory- rmw

Multiple usual suspects have a great influence on the quality of a creative. This includes the use of colour, Distance between elements, Framing, and type of copy.

But what most new designers forget to take into account is their use of fonts. Tragically unbeknownst to many creative service providers, the fonts that we put in use have great influence over the overall message delivery of the creative.

As a creative advertising agency that specializes in delivering the developing the best creative services, we ensure that every piece of content is evaluated for quality.

This is why Ritz Media World was recently awarded the recognition of ‘The Most Trusted Advertising Agency in Delhi/NCR’.

With this authority, we share our wisdom on the most overlooked aspect of creative services.


Here’s a list of fonts that you should always keep in your inventory.


This font has recently emerged as a highly versatile modern font. It has clearly defined characteristics that help in maintaining clarity in both short and long copy. Its font family also maintains a consistent layout of alphanumeric and special characters.


This is one of the most widely accepted professional fonts. It is especially popular for its clarity and simplicity in geometry. This is why Roboto is also the default font for Google’s apps and android based devices.


A well-designed modern serif font that is ideal for the representation of trust-based institutions that require a traditional look. A good creative agency will be quite aware of the difference between serif and sans-serif fonts and their impact on the creative.

Open Sans

A major favourite for creative service providers from across the world. Known for its simplicity, neutrality, and minimise. Open Sans is highly versatile and if scaled properly, It can be used for any industry and any visual advertising format.

Ritz Media World as a creative advertising agency has more than 15 years of experience in providing integrated advertising services to clients on regional and national platforms and formats. If you wish to explore collaborative opportunities for your products and services.

You can reach out to us directly or ping us on any of our social media channels.

Until then, Happy Advertising!

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