You may be working on a feature video for social media or you could be designing the front page of the new project’s brochure. A graphic designer’s primary job is to be able to adapt to what the client needs. An experienced creative services provider has to be capable enough to arrange all required assets in the best possible order.
At Ritz Media World, we have been an active Creative Agency and have taken on the role of a primary Provider of Creative content for countless clients.
With our extensive experience of more than 15 years, we have determined some key principles that help new designers grow and help experienced designers remember what Advertising Art is all about.
Keep your imagery Crisp and Clean
There are many ways you can visually represent your creatives. But visuals do not have any scope in advertising if the message isn’t clear. Always ensure that the message remains visibly clear in the foreground while the background doesn’t take up too much space.
Use Fonts relevant to your design and the message
A designer’s best friend and foe would be their ability to influence the mood of the viewer. The message being shared could be Good, Bad, Sad, or celebratory. This gives the designer the unique opportunity to play with the delivery method to influence the whole context of the design.
By simply changing the fonts and the Typography, the methodology of the message being delivered completely changes.
Keep Campaigns Consistent
Brand association and recall is one of the critical KPIs for any advertising campaign. This is why following a consistent design philosophy is essential. If designs are not kept consistent, the continuous repetition of appearance will have little to no impact on the target audience.
By simply changing the fonts and the Typography, the methodology of the message being delivered completely changes.
Keep your Fonts in a single family
Consistent use of fonts is a preferred practice, many studies have shown that the use of different font families in a single creative makes it more difficult for the reader. Although it is not critical and some creatives call for multiple font usage. It’s better to avoid it whenever possible.
By simply changing the fonts and the Typography, the methodology of the message being delivered completely changes.
Do Your Research
Rather than going for different designs again and again until you get it right, do some research. This will ensure minimum wastage of effort and time on your and the client’s end. It may take you 15-20 minutes to understand exactly what you’re working on and how you should go about your design, but it will surely save you hours in countless revisions.
By simply changing the fonts and the Typography, the methodology of the message being delivered completely changes.
Be Original
It’s okay to use some creatives now and then to draw inspiration from, but that should only be part of the learning curve. As you gain experience, you should start ideating on design queues on your own. This is the only way to build your brand’s identity sustainably.
Ritz Media World is a Creative Agency that has more than 15 years of experience in the advertising space. Our integrated services include campaign ideation, development, planning, scheduling, and execution. We have done this for thousands of successful campaigns over our service period.
This consistency in our delivery has also earned us the title of ‘The Most Trusted Advertising Agency In Delhi/NCR’ awarded by The Economic Times.
If you wish to collaborate with us to develop creative ideations and campaigns for your brand, you can reach out to us directly or ping us on our social media channels.
Until then, Happy Advertising.
