Newspaper advertising has always been and still is the first choice of advertising that businesses think of doing. Print is an extremely involved medium where readers tend to spend a higher amount of time on Advertisement in Amar Ujala as compared to television advertising. While advertisers use the reach and frequency of television platforms to create awareness and consideration, print newspaper advertising helps them educate and build the credibility of their products/services. Advertising seen on traditional media continues to enjoy high trust amongst consumers with newspapers (86%) emerging as the most trusted media platform, closely followed by TV (83%) and radio (83%).
Being India’s most popular English daily, it spreads across 36+ locations with about 3 million copies sold each day. Moreover, it has a total readership of 15.2 million along with a huge, enviable readership base. Besides news items, it also provides news on Bollywood news, sports, lifestyle, and other relevant topics. It is published by the reputed Bennett Coleman & Co Ltd (BCCL) which is also the name behind top publications like Economic Times. Here’s why people choose to release print advertisements in the Times of India Ads Today: - Most widely read publication across the country - Multiple editions and supplements to reach - Highly engaging and topical content for readers.
Started in the year 1932, the Indian Express now bears the status of ‘watchdog’ in the sphere of Indian journalism. Keeping objective coverage and reporting at its core, its expertise shines bright through its editorial columns along with news related to the general interest. The best thing about this daily is its ‘no compromise’ attitude towards quality. Here’s why you should consider an Indian Express advertisement: - Total readership of 18,55,000 - In-depth coverage of regional and national issues - Emphasizes stories that concern everyday life - Have 35 national editions spread across India - Strong, loyal reader base.
Dainik Bhaskar is another successful newspaper often eyed for its profitable nature. Providing about 46 editions spread across 11 states, it has a daily circulation of 3,758,949 backed by a readership of 5,14,05,000. Here’s what advertising in Dainik Bhaskar has in store for you: - Strong circulation and readership - The compelling yet objective content - Well distributed across India’s pockets.
Commonly called India’s second most popular English daily, Hindustan Times Classifieds Ads has always been preferred by many advertisers. With roots in the year 1924, it actually played its own role during the quest for Independence and now rightly boasts a readership of over a million This newspaper treads across topics of general interest such as lifestyle, current events, and entertainment. While starting its journey initially from New Delhi, it has now expanded its reach to cities such as Mumbai, Kolkata, Chandigarh, and Patna. Here is a list of benefits of Hindustan Times ads: - Strong presence in North India - Variety of editions to choose from - Circulation figure of 9,93,645 daily - Unbiased, engaging content for readers Ritz media World is an award-winning Print Advertisement Company in Noida that offers an all-encompassing set of advertising solutions that ensures your brand’s growth.
This is why Ritz Media World was awarded ‘The Most Trusted Advertising Agency in Delhi NCR by The Economic Times. Reach out to us for a free consultation or follow our social media for the latest advertising updates. Happy Advertising!
1. Which are the best newspapers to advertise in India?
Ans. Some of the best newspapers for advertising in India include The Times of India, Hindustan Times, The Hindu, Dainik Jagran, Navbharat Times, and The Economic Times, depending on your target audience and language preference.
2. Which newspaper has the highest circulation in India?
Ans. As of 2023, Dainik Bhaskar and Dainik Jagran have the highest circulation in Hindi, while The Times of India leads among English newspapers.
3. Which is the best English newspaper for advertising in India?
Ans. The Times of India, Hindustan Times, and The Hindu are the most widely read English newspapers, making them great choices for advertising.
4. Which is the best Hindi newspaper for advertising?
Ans. For Hindi-speaking audiences, Dainik Jagran, Dainik Bhaskar, and Amar Ujala are the best newspapers for advertising.
5. How much does it cost to advertise in Indian newspapers?
Ans. Ad rates vary depending on factors like newspaper circulation, ad size, color preference, and placement. Premium pages like the front page or back page cost significantly more than classified ads.
6. What are the different types of newspaper ads in India?
Ans. Common ad formats include classified ads (text or display), display ads (with images and graphics), and advertorials (paid editorial content).
7. Which newspaper is best for business and financial advertising?
Ans. The Economic Times, Business Standard, and The Financial Express are the best newspapers for business and finance-related advertisements.
8. Are regional newspapers good for advertising?
Ans. Yes, if you want to target a specific city or state, regional newspapers like Malayala Manorama (Kerala), Eenadu (Telugu), and Anandabazar Patrika (Bengali) are highly effective.
9. Can I book a newspaper ad online in India?
Ans. Yes, many newspapers offer online ad booking through their official websites or platforms like ReleaseMyAd, Ads2Publish, and BookMyAd.
10. What are the advantages of newspaper advertising in India?
Ans. Newspaper ads offer high credibility, local and national reach, cost-effective classified options, and trust among readers, making them a powerful advertising medium.
